Employer Brand Social Media Strategist

Duke Clinical Research Institute; Durham (NC); On-site; USD 63,948 - 109,786; Full time

Job summary

Duke University is seeking a Social Media Manager to lead the strategy, growth and day-to-day management of Duke's employee and employer brand channels. You will craft platform-specific content, develop original social-first ideas and collaborate with writers and a multimedia producer to amplify Working@Duke across Instagram, Facebook, YouTube, X and LinkedIn.

With a focus on engagement, analytics and storytelling, you will strengthen Duke's employer brand and support recruitment through

Qualifications

• Requires a bachelor’s degree and strong communication, analytical and organizational skills.
• Proven ability to develop and execute social media strategies that grow audiences and engagement.
• Exceptional portfolio demonstrating writing and platform-specific storytelling across channels.

Responsibilities

• Lead Social Media Strategy and Channel Growth.
• Write platform-specific content pitches, captions and calls to action.
• Package and amplify editorial content with writers and producers.
• Create original social-first content including graphics, photography, carousels, Reels and videos.
• Build community by engaging employees and prospective talent across platforms.
• Measure performance using analytics and social listening to inform strategy.
• Drive innovation by testing new formats and platforms.
• Manage multiple campaigns with strong organization and collaboration.

Skills

Social Strategy

Content Writing

Brand Storytelling

Analytics

Canva

Adobe CC

Education

Bachelor's degree

Tools

Canva

Adobe Creative Cloud

Job description

Duke University is seeking a Social Media Manager to lead the strategy, growth and day-to-day management of Duke's employee and employer brand channels. You will craft platform-specific content, develop original social-first ideas and collaborate with writers and a multimedia producer to amplify Working@Duke across Instagram, Facebook, YouTube, X and LinkedIn.

With a focus on engagement, analytics and storytelling, you will strengthen Duke's employer brand and support recruitment through