University Brand & Content Strategy Lead

Medical University of South Carolina; Charleston (SC); On-site; USD 53,000 - 90,000; Full time

Job summary

Medical University of South Carolina in Charleston, SC seeks a Marketing and Communications Lead Coordinator to develop and coordinate content strategies that advance enrollment, brand, and institutional priorities. You will manage content across digital and traditional channels and work with faculty, staff, students, alumni, and partners to ensure accurate, accessible communications.

The role emphasizes collaboration with enterprise marketing teams, data-informed planning, and adherence to

Qualifications

• A bachelor’s degree and two years relevant program experience.

Responsibilities

• Leads content-related workflows, timelines, and approval processes to support timely completion of projects.
• Coordinates content needs across academic programs, research, student success, advancement, and other College initiatives.
• Monitors content trends, marketing technologies, and analytics tools and shares relevant information with the Marketing Director and marketing team.
• Produces high‑quality written and multimedia content including website content, emails, social media, feature stories, and news articles.
• Manages routine website content updates and assists with ongoing content optimization to improve user experience, engagement, and conversion.
• Plans, schedules, and maintains digital signage communications.

Skills

Content strategy

Content creation

Project management

Cross-functional collaboration

Education

Bachelor's degree

Job description

Medical University of South Carolina in Charleston, SC seeks a Marketing and Communications Lead Coordinator to develop and coordinate content strategies that advance enrollment, brand, and institutional priorities. You will manage content across digital and traditional channels and work with faculty, staff, students, alumni, and partners to ensure accurate, accessible communications.

The role emphasizes collaboration with enterprise marketing teams, data-informed planning, and adherence to