Senior Director, Heart & Vascular Integrated Marketing

Medical University of South Carolina; Charleston (SC); On-site; USD 180,000 - 230,000; Full time

Job summary

Medical University of South Carolina seeks a seasoned marketing leader to drive heart & vascular marketing, serving as a liaison across the Office of Communications and Marketing and MUSC Health leaders. This on-site role is based in downtown Charleston and reports to the Enterprise Deputy Chief Marketing Officer.

You will lead PESO channel strategy, align internal teams and external partners, and translate market research into integrated plans that advance patient care, research translation,

Qualifications

• Bachelor’s degree in marketing, business, or related field with 10+ years of experience.
• Master’s degree preferred (MBA, MHA, or equivalent).
• Experience leading integrated marketing for complex clinical service lines.
• Demonstrated ability to lead through influence and manage complex campaigns.
• Experience in a university or academic health system environment preferred.

Responsibilities

• Lead strategic vision and develop heart & vascular marketing communication strategies across enterprise.
• Design and execute integrated marketing campaigns and digital journeys; measure results and optimize.
• Provide executive leadership and liaison between service line and Office of Communications and Marketing.
• Leverage market research and analytics to inform strategy and measure ROI.

Skills

Integrated marketing

Stakeholder management

Campaign leadership

Data-driven decision making

Executive presence

Education

Bachelor's degree in marketing

Master's degree

Job description

Medical University of South Carolina seeks a seasoned marketing leader to drive heart & vascular marketing, serving as a liaison across the Office of Communications and Marketing and MUSC Health leaders. This on-site role is based in downtown Charleston and reports to the Enterprise Deputy Chief Marketing Officer.

You will lead PESO channel strategy, align internal teams and external partners, and translate market research into integrated plans that advance patient care, research translation,