Undergraduate Engagement Strategist

Wisconsin School of Business; Madison (WI); On-site; USD 59,000 - 72,000; Full time

Job summary

Wisconsin School of Business in Madison seeks an Undergraduate Engagement Specialist who will be the primary strategist of communications to current students in the undergraduate program. You will build and execute communication plans, manage social channels (including Instagram), and collaborate with program offices to market all offerings to current admitted, certificate, and pre-business students.

The role entails content creation, posting, community management, analytics, and supervising

Qualifications

• Minimum 2 years of social media management in higher education.
• Knowledge of the student experience and communication needs of a business school.
• Bachelor's degree in marketing or related field.
• Experience creating short-form video content for platforms like TikTok, Instagram Reels, and YouTube Shorts; proficiency with CapCut, Adobe Premiere Pro, or native platform editors preferred.
• Proficiency with visual design platforms like Canva or Adobe Express.
• Experience training, scheduling, and supervising student staff, including task delegation, content review, and ongoing mentorship.
• Excellent written and verbal communication skills and ability to manage project timelines and deadlines.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities.
• Develops, implements, and maintains strategic marketing plans based on research and established strategies.
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques.

Skills

Social media management

Understanding student experience

Communication skills

Education

Bachelor's degree in marketing

Tools

CapCut

Adobe Premiere Pro

Canva

Adobe Express

Job description

Current Employees

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Job Category

Academic Staff

Employment Type

Regular

Job Profile

Marketing Specialist

Job Summary

The Undergraduate Engagement Specialist will work with the Wisconsin School of Business Marketing and Strategic Communications team as the primary strategist of communications to current students within the undergraduate program. This position will collaborate with WSB Undergraduate Program offices to market all programs and services to current admitted, certificate, and pre-business undergraduate students.

This person will build and execute communication plans, including writing, editing, and publishing content for a variety of channels to deliver important messages to students and to strengthen the Trusted to Lead brand within the program. This position will manage the undergraduate social media channels, including the @wisconsinbusinessbadgers Instagram channel, inclusive of content planning, content creation, posting, community management, and analytics tracking. The person will oversee the undergraduate social media and design intern and the undergraduate social media ambassadors.

Key Job Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Department

Wisconsin School of Business, Marketing and Strategic Communications

Compensation

The minimum salary for the position is $65,000. Actual starting salary will be based on experience and qualifications.

The employee in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/).

Required Qualifications

• Minimum 2 years of social media management in higher-education
• Knowledge of the student experience and communication needs of a business school

Preferred Qualifications

• Hands-on experience conceptualizing, filming, and editing high-engagement short-form video content tailored for platforms such as TikTok, Instagram Reels, and YouTube Shorts (proficiency with CapCut, Adobe Premiere Pro, or native platform editing suites preferred).
• Proficiency with visual design platforms like Canva or Adobe Express.
• Experience training, scheduling, and supervising student staff, including task delegation, content review, and ongoing mentorship, and collaborating with a cross-functional team p.
• Excellent written and verbal communication skills and ability to manage project timelines and deadlines

Education

• Bachelor’s degree Required; focus in marketing or related field

Contact Information

Rima Okbazghi
[phone]
[e-mail]
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

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The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal Opportunity Employer

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgrounds and encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

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