Undergraduate Engagement Strategist

University of Wisconsin; Madison (WI); On-site; USD 59,000 - 72,000; Full time

Benefits offered by this job

Generous vacation

Holidays / paid time off

Retirement benefits

Job summary

The Undergraduate Engagement Specialist will work with the Wisconsin School of Business Marketing and Strategic Communications team as the primary strategist of communications to current students within the undergraduate program.

This position will collaborate with WSB Undergraduate Program offices to market all programs and services to current admitted, certificate, and pre-business undergraduate students.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• Minimum 2 years of social media management in higher education.
• Knowledge of the student experience and communication needs of a business school.

Responsibilities

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities
• Develops, implements, and maintains strategic marketing plans based on research and established strategies
• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Skills

Social media management

Student experience

Communication skills

Video editing

Education

Bachelor’s degree in marketing or related field

Tools

CapCut

Adobe Premiere Pro

Canva

Adobe Express

Job description

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process.

Job Category:

Academic Staff

Employment Type:

Regular

Job Profile:

Marketing Specialist

Job Summary:

The Undergraduate Engagement Specialist will work with the Wisconsin School of Business Marketing and Strategic Communications team as the primary strategist of communications to current students within the undergraduate program. This position will collaborate with WSB Undergraduate Program offices to market all programs and services to current admitted, certificate, and pre-business undergraduate students.

This person will build and execute communication plans, including writing, editing, and publishing content for a variety of channels to deliver important messages to students and to strengthen the Trusted to Lead brand within the program. This position will manage the undergraduate social media channels, including the @wisconsinbusinessbadgers Instagram channel, inclusive of content planning, content creation, posting, community management, and analytics tracking. The person will oversee the undergraduate social media and design intern and the undergraduate social media ambassadors.

Key Job Responsibilities:

• Collects, analyzes, prepares, summarizes, and disseminates data and trends relevant to ongoing or future marketing activities

• Develops, implements, and maintains strategic marketing plans based on research and established strategies

• Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies and techniques

Department:

Wisconsin School of Business, Marketing and Strategic Communications

Compensation:

The minimum salary for the position is $65,000. Actual starting salary will be based on experience and qualifications.

The employee in this position can expect to receive benefits such as generous vacation, holidays, and paid time off; competitive insurances and savings accounts; retirement benefits. Benefits information can be found at (https://hr.wisc.edu/benefits/).

Required Qualifications:

• Minimum 2 years of social media management in higher-education

• Knowledge of the student experience and communication needs of a business school

Preferred Qualifications:

• Hands-on experience conceptualizing, filming, and editing high-engagement short-form video content tailored for platforms such as TikTok, Instagram Reels, and YouTube Shorts (proficiency with CapCut, Adobe Premiere Pro, or native platform editing suites preferred).

• Proficiency with visual design platforms like Canva or Adobe Express.

• Experience training, scheduling, and supervising student staff, including task delegation, content review, and ongoing mentorship, and collaborating with a cross-functional team p.

• Excellent written and verbal communication skills and ability to manage project timelines and deadlines

Education:

• Bachelor’s degree Required; focus in marketing or related field

Contact Information:

Rima Okbazghi
[phone]
[e-mail]
Relay Access (WTRS): 7-1-1. See RELAY_SERVICE for further information.

Institutional Statement on Diversity:

Diversity is a source of strength, creativity, and innovation for UW-Madison. We value the contributions of each person and respect the profound ways their identity, culture, background, experience, status, abilities, and opinion enrich the university community. We commit ourselves to the pursuit of excellence in teaching, research, outreach, and diversity as inextricably linked goals.
The University of Wisconsin-Madison fulfills its public mission by creating a welcoming and inclusive community for people from every background - people who as students, faculty, and staff serve Wisconsin and the world.

The University of Wisconsin-Madison is an Equal OpportunityEmployer.

Qualified applicants will receive consideration for employment without regard to, including but not limited to, race, color, religion, sex, sexual orientation, national origin, age, pregnancy, disability, or status as a protected veteran and other bases as defined by federal regulations and UW System policies. We promote excellence by acknowledging skills and expertise from all backgroundsand encourage all qualified individuals to apply. For more information regarding applicant and employee rights and to view federal and state required postings, visit the Human Resources Workplace Poster website.

To request a disability or pregnancy-related accommodation for any step in the hiring process (e.g., application, interview, pre-employment testing, etc.), please contact the Divisional Disability Representative (DDR) in the division you are applying to. Please make your request as soon as possible to help the university respond most effectively to you.

Employment may require a criminal background check. It may also require your references to answer questions regarding misconduct, including sexual violence and sexual harassment.
The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the successful candidate will be released. See Wis. Stat. sec. 19.36(7).
The Annual Security and Fire Safety Report contains current campus safety and disciplinary policies, crime statistics for the previous 3 calendar years, and on-campus student housing fire safety policies and fire statistics for the previous 3 calendar years. UW-Madison will provide a paper copy upon request; please contact the University of Wisconsin Police Department.