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Carpe is a fast-growing deodorant brand based in downtown Durham, NC, building a direct-to-consumer site on Shopify. This role centers on evolving the website to convert visitors into customers, using data and feedback to ship improvements weekly.
You'll design landing pages, run end-to-end A/B tests, and ensure a mobile-first experience that loads quickly and looks great on every screen. You’ll own the output and influence how the brand grows online.
Carpe is the fastest growing deodorant brand in the US. Our team is composed of about 30 insanely smart people working together in person in downtown Durham, NC. Our office is rather open with many private niches, and our energy level is HIGH.
Our website is where people decide whether or not they believe us, and we want someone whose job is to keep making it better, week after week.
The site is on Shopify. If you haven't worked in it before, that's fine, as long as you've built webpages on your own and put them in front of real customers. Liquid takes about a week to pick up and we'll help you with it.
You'll get plenty of opinions along the way. The head of our ecommerce business has them, and so does the conversion consultant we work with, who brings research to back hers up. We want you to take all of that in, weigh it, and then decide what actually ships. The outcome is yours either way.
This is the part of the business where design has a direct line to revenue. Every customer we have will interact with something you built, and you'll be able to ship quickly, test whatever you want, and see whether the numbers move. Most designers never get that kind of feedback loop. Here you would.