UGC Manager

Growthub; Town of Italy (NY); On-site; USD 60,000 - 85,000; Full time

Job summary

A dynamic digital marketing agency is looking for a UGC Manager to lead creator content initiatives. The role involves scouting and managing talent, providing feedback, and collaborating on creative concepts. Ideal candidates should have experience in UGC management and influencer marketing, possess strong communication skills, and be highly organized. Join a team that celebrates creativity and experimentation while delivering engaging content that resonates with audiences.

Responsibilities

• Manage and nurture a roster of talented UGC creators.
• Provide constructive feedback to creators.
• Develop clear, creative shotlists from briefs.
• Collaborate with strategists on creative ideas.
• Oversee contracts and logistics for projects.

Skills

Experience in UGC management

Excellent English and communication skills

Strong eye for storytelling

Ability to motivate creators

Familiarity with Meta and TikTok trends

Highly organized

Passion for creative work

Job description

ABOUT THE ROLE

If creating with talented people, bringing ideas to life, and building content that makes audiences stop and smile sounds like your thing, welcome home.

We’re looking for a UGC Manager who lives and breathes creator content and knows how to turn everyday ideas into thumb-stopping ads that feel natural, fresh, and impossible to ignore.

You’ll scout talented creators, brief them, direct them, and help bring their best work to life. You’re equal parts creative and organized, with the energy to lead multiple projects while keeping the vibes high and the content even higher.

This isn’t your average content manager gig. This is where creativity meets performance.

WHAT YOU’LL DO

• Find and Manage Creators - Build and nurture a roster of talented UGC creators who can produce authentic, high-impact content that fits client brands perfectly.
• Coach and Develop Talent - Give constructive feedback after every project to help creators master storytelling, lighting, framing, and on-camera energy.
• Bring Ideas to Life - Turn briefs into shotlists that are clear, creative, and actionable so creators know exactly how to bring each concept to life.
• Brainstorm Creative Concepts - Collaborate with strategists to come up with fun, fast-moving ideas that feel real, engaging, and built for the algorithm.
• Handle Logistics - Oversee contracts, rates, and deliverables to keep projects smooth, organized, and cost-effective.

WHAT YOU’LL NEED

• Experience in UGC management, influencer marketing, or performance creative, preferably in an agency
• Excellent English and communication skills
• A strong eye for storytelling, visuals, and emotion on camera
• The ability to direct and motivate creators for authentic, engaging performances
• Familiarity with Meta and TikTok ad trends and best practices
• Highly organized and comfortable managing multiple projects at once
• A passion for creative work that delivers results

HOW WE’LL MEASURE SUCCESS (KPIs)

• Creator Network Growth: You consistently onboard talented new creators who deliver quality content
• Creative Quality: You maintain low revision and reshoot rates by giving strong direction and clear feedback
• On-Time Delivery: All creator content is delivered on schedule and ready to go live
• Cost Efficiency: You achieve top-tier creative results while keeping production smart and lean

WHY YOU'LL LOVE

You’ll be surrounded by passionate creatives, bold ideas, and brands that actually let you experiment. Every day brings something new, from brainstorming wild concepts to watching your creators crush it on screen.

We move fast, have fun, and celebrate the wins together.

If you’re ready to lead creators, craft world-class UGC, and make ads that people can’t stop watching, we’d love to meet you.