Twitch Advertising Campaign Strategist

Amazon; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Amazon, through Twitch, seeks a proactive Account Manager to own relationships with advertisers and guide campaigns from pre-sale to delivery. You will craft tailored advertising strategies leveraging Twitch insights and collaborate with Sales, Product, and Brand Partnerships to drive revenue and client success.

The role demands strategic thinking balanced with hands-on execution, managing the full advertising funnel and delivering measurable results for brands on the Twitch platform.

Responsibilities

• Drive Twitch advertising solutions by providing comprehensive pre-IO support and consultation in partnership with Twitch Account Executive
• Develop and present strategic proposals with Twitch ad product recommendations
• Forecast inventory and develop targeting strategy recommendations
• Create compelling KOC decks featuring concepts, influencer recommendations, and production timelines
• Lead communication between clients and internal teams to finalize campaign concepts
• Generate new business opportunities in partnership with Twitch Account Executives
• Manage creator sponsorships and Twitch promotional products
• Provide real-time campaign troubleshooting and optimization
• Ensure compliance with advertiser’s brand safety requirements
• Evaluate KPIs and optimize campaign delivery and performance using a data driven approach
• Deliver campaign performance reports and conduct wrap-up calls with clients
• Drive incremental revenue and increase advertiser satisfaction

Job description

Amazon, through Twitch, seeks a proactive Account Manager to own relationships with advertisers and guide campaigns from pre-sale to delivery. You will craft tailored advertising strategies leveraging Twitch insights and collaborate with Sales, Product, and Brand Partnerships to drive revenue and client success.

The role demands strategic thinking balanced with hands-on execution, managing the full advertising funnel and delivering measurable results for brands on the Twitch platform.