TV Subscriptions Growth Lead

Apple, Inc.; Culver City (CA); On-site; USD 113,000 - 215,000; Full time

Benefits offered by this job

Comprehensive medical and dental cover

Retirement benefits

Discounted products and free services

Educational expense reimbursement — e‑

Job summary

Apple TV Growth Lead will own the end-to-end customer journey, obsessing over the acquisition funnel from discovery to subscription. You will partner with product, engineering, design, and data science to drive conversion through testing and user-flow enhancements that accelerate growth.

The role emphasizes mapping journeys, leading experimentation across pages and flows, and influencing the product roadmap to accelerate subscriber acquisition globally.

Qualifications

• 8+ years of product growth, conversion rate optimization, or related subscription growth experience.
• 4+ years of DTC subscription growth experience, specifically focused on funnel optimization and user journeys.
• Deep expertise in A/B testing methodologies, experiment design, and conversion analytics.
• Ability to juggle many stakeholders, initiatives and deadlines simultaneously.
• Experience planning and driving projects with cross-functional teams (Product, Design, DS&A, etc.)

Responsibilities

• Map and optimize the end-to-end customer journey for Apple TV across all touchpoints, ensuring a seamless and frictionless path to subscription for both new prospects and winback opportunities.
• Own the strategic vision and day-to-day execution of conversion rate optimization initiatives across acquisition funnel.
• Lead the experimentation roadmap for all acquisition flows, running A/B and multivariate tests across landing pages, sign-up flows, and in-app experiences to boost conversion and paid plan growth.
• Optimize multi-product merchandising and lead conversion strategy for global and partner acquisition flows, ensuring consistent, high-converting journeys across markets, partners, and offers.
• Have a strong command of full-funnel metrics and user behavior data across key platforms and devices, and use them to identify drop‑off points, uncover friction, and develop hypotheses for new growth opportunities.
• Work cross-functionally with product, design, DS&A, and engineering teams to prioritize and implement funnel enhancements and journey improvements.
• Deliver regular performance updates that keep stakeholders informed on funnel health, test results, and upcoming journey optimizations.
• Monitor competition, cultural trends and growth best practices to ensure all customer journeys and conversion tactics are highly competitive.

Skills

Growth strategy

A/B testing

Analytics

Cross-functional collaboration

Project management

Tools

Analytics tools

Job description

Apple TV Growth Lead will own the end-to-end customer journey, obsessing over the acquisition funnel from discovery to subscription. You will partner with product, engineering, design, and data science to drive conversion through testing and user-flow enhancements that accelerate growth.

The role emphasizes mapping journeys, leading experimentation across pages and flows, and influencing the product roadmap to accelerate subscriber acquisition globally.