TV Growth Marketing Lead: Acquisition & Optimization

Rocket Money; United States; On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Health, Dental & Vision Plans

Unlimited PTO

Life Insurance

Long/Short Term Disability

Parental Leave

401k Matching

Team Member Stock Purchasing Program

Learning & Development Opportunities

Tuition Reimbursement

Job summary

Rocket Money is hiring to own and optimize our TV acquisition strategy across Linear and Streaming TV. You will partner with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and accelerate growth.

This role offers immediate impact in a hyper-growth environment, blending performance with brand considerations. You will drive channel performance, manage budgets, run experiments, and collaborate with Creative and agencies to improve attribution and

Qualifications

• 4+ years of experience in TV media buying at a high growth consumer company, startup, or agency.
• Strong analytical foundation with fluency in CAC, ROAS, LTV to CAC, and blended performance.
• Familiarity with TV measurement approaches like incrementality testing, media mix modeling, and attribution.
• Able to translate data and experiment results into clear recommendations and action.
• Advanced proficiency in Excel; Looker or similar analytics tools a plus.

Responsibilities

• Own day-to-day media buying, optimizations, pacing, and post-buy analysis across Linear and Streaming TV.
• Identify high-potential pockets, apply repeatable playbooks, and scale winning tactics.
• Own weekly pacing and forecasting for TV; monitor spend effectiveness and ROAS.
• Dive deep into campaign performance data to surface insights and translate learnings into optimizations.
• Design and run a structured testing roadmap for TV with clear hypotheses and success criteria.
• Partner with Creative to brief, test, and iterate on TV creative and turn insights into a stronger library.
• Work with TV buying and measurement partners to plan, execute, and optimize campaigns.

Skills

TV media buying

Analytical skills

Excel

Looker

Data-driven decision making

Experimentation

Communication with cross-functional

Tools

Haus

Job description

Rocket Money is hiring to own and optimize our TV acquisition strategy across Linear and Streaming TV. You will partner with the Director of Growth and cross-functional teams to sharpen measurement, test new tactics, and accelerate growth.

This role offers immediate impact in a hyper-growth environment, blending performance with brand considerations. You will drive channel performance, manage budgets, run experiments, and collaborate with Creative and agencies to improve attribution and