Trend Strategist

The Cake; United States; Remote; USD 57,000 - 81,000; Part time

Benefits offered by this job

Remote work

Flexible hours

Contract-based

Job summary

The Cake is seeking a culturally connected Trend Strategist to forecast Gen Z and Gen Alpha interests for client brands. You will scan social media, fashion, entertainment, and internet culture to spot signals before they trend.

As a remote freelance collaborator, you’ll translate insights into actionable concepts, collaborate with strategy teams, and help brands stay relevant across platforms. Availability in EST business hours is preferred.

Qualifications

• 2+ years of experience in trend forecasting, cultural strategy, consumer insights, brand strategy, or related fields.
• Deep understanding of Gen Z and Gen Alpha culture and online communities.
• Strong awareness of fashion, merchandise, emerging platforms, and viral trends.
• Ability to identify trends early and connect them to meaningful brand opportunities.
• Strong research, communication, and conceptual thinking skills.

Responsibilities

• Identify emerging trends across social media, fashion, merchandise, entertainment, and internet culture.
• Spot early signals of viral products, behaviors, and consumer interests.
• Translate cultural insights into actionable brand concepts and creative opportunities.
• Research where consumer culture is heading and recommend innovative ways for brands to stay relevant.
• Collaborate with creative and strategy teams on client projects.

Skills

Trend forecasting

Cultural strategy

Brand insights

Research

Job description

Our client is seeking a culturally connected, digitally savvy Trend Strategist who understands what Gen Z and Gen Alpha are watching, wearing, buying, and talking about—before everyone else catches on.

We're building a network of creative freelancers to support consumer brands with emerging trends, cultural insights, and forward-thinking concepts.

What You’ll Do

• Identify emerging trends across social media, fashion, merchandise, entertainment, and internet culture.
• Spot early signals of viral products, behaviors, and consumer interests.
• Translate cultural insights into actionable brand concepts and creative opportunities.
• Research where consumer culture is heading and recommend innovative ways for brands to stay relevant.
• Collaborate with creative and strategy teams on client projects.

What We’re Looking For

• 2+ years of experience in trend forecasting, cultural strategy, consumer insights, brand strategy, or related fields.
• Deep understanding of Gen Z and Gen Alpha culture and online communities.
• Strong awareness of fashion, merchandise, emerging platforms, and viral trends.
• Ability to identify trends early and connect them to meaningful brand opportunities.
• Strong research, communication, and conceptual thinking skills.
• Experience or familiarity with the quick-service restaurant (QSR) industry is a plus.
• Availability during Eastern Time (EST/ET) business hours.
• Compensation: Up to $50/hour, depending on experience.
• Schedule: Approximately 5–20 hours per week, based on project needs.
• Location: 100% Remote.
• Engagement: Freelance, project-based.
• Interviews: Beginning immediately.
• Start Date: Based on upcoming project needs.