Trend-Driven Creative Strategist, Food & Beverage

Advantage Solutions; Minneapolis (MN); On-site; USD 90,000 - 130,000; Full time

Job summary

JLBJLB is a retail business consulting firm focused on driving growth for clients in Target environments. The Creative Strategist, Food & Beverage, identifies market and consumer trends and translates them into actionable opportunities.

This role partners with Sales, Category Management, Consumer Insights, and Merchants to deliver tailored trend reports and inspirational sessions that shape strategy. The position influences assortment planning, product development, and merchandising strategies.

Qualifications

• Bachelor’s degree required.
• 6–8 years experience in strategic planning, brand strategy, creative strategy, or related fields.
• Experience in Food & Beverage, CPG, retail, or related consumer categories preferred.
• Some travel required.

Responsibilities

• Research market and product trends across macro, consumer, cultural, and category levels.
• Prepare trend reports combining macro, consumer, and product insights for clients.
• Identify new brands and opportunities aligning with company initiatives.
• Lead client workshops and ideation sessions to drive strategic decisions.
• Collaborate with Sales, Category Management, and Merchants on opportunities.
• Guide creative teams to translate trends into merchandising concepts.

Skills

Strategic Vision

Presentation Skills

Storytelling

Dynamic Presentations

Mindset

Prioritization

Education

Bachelor’s degree

Job description

JLBJLB is a retail business consulting firm focused on driving growth for clients in Target environments. The Creative Strategist, Food & Beverage, identifies market and consumer trends and translates them into actionable opportunities.

This role partners with Sales, Category Management, Consumer Insights, and Merchants to deliver tailored trend reports and inspirational sessions that shape strategy. The position influences assortment planning, product development, and merchandising strategies.