Brand Strategy Director: Insights, Creative & Growth

Tljus; Buena Park (CA); Hybrid; USD 120,000 - 150,000; Full time

Job summary

TOUS les JOURS in the United States seeks a Director of Brand Strategy, Insights & Creative in Buena Park, CA. You will translate business priorities and consumer insights into a clear U.S. brand strategy and an integrated creative system across campaigns, menus, merchandising and digital touchpoints.

You will lead the U.S. Creative team, collaborate with CJ Foodville Korea's Global Design, and ensure that global creative is adapted for the U.S.

Qualifications

• Bachelor's degree in marketing, brand strategy, design, or related field.
• Eight or more years of progressive experience in brand strategy, creative leadership, consumer insights or integrated marketing, including at least three years leading people or multidisciplinary creative work.
• Experience in restaurants, food and beverage, retail, hospitality, franchising or another multi-location consumer business strongly preferred.
• Demonstrated ability to translate research and business strategy into differentiated positioning, compelling creative and consistent guest experiences.

Responsibilities

• Lead, coach and develop the Senior Graphic Designer and Graphic Designer, establishing clear roles, priorities, standards and development plans.
• Set the creative vision and provide actionable direction and feedback across campaigns, seasonal promotions, menu launches, digital content and corporate initiatives.
• Review and provide final creative approval for all work produced by the Senior Graphic Designer and Graphic Designer before release to internal partners, vendors, franchisees or bakery cafés.

Skills

Brand strategy

Creative leadership

Consumer insights

Leadership

Cross-functional collaboration

Presentation skills

Strategic thinking

Stakeholder management

Education

Bachelor's degree in marketing, brand strategy, design, or related field

Tools

Asana

Adobe Creative Cloud

Job description

TOUS les JOURS in the United States seeks a Director of Brand Strategy, Insights & Creative in Buena Park, CA. You will translate business priorities and consumer insights into a clear U.S. brand strategy and an integrated creative system across campaigns, menus, merchandising and digital touchpoints.

You will lead the U.S. Creative team, collaborate with CJ Foodville Korea's Global Design, and ensure that global creative is adapted for the U.S.