Traveling Senior Living Sales Leader

Hawthorn Retirement Group; Cedar Park (TX); On-site; USD 65,000 - 90,000; Full time

Job summary

Maple Ridge in Cedar Park, a Hawthorn Senior Living community, is hiring a full-time Sales Specialist to drive occupancy growth by temporarily filling sales vacancies, supporting openings, and providing on-site coverage and coaching.

You will travel up to 100% across multiple states, partner with regional teams, manage the full sales process from inquiry through closing, keep accurate CRM records, and apply value-based selling to build lasting relationships with residents and families.

Qualifications

• Bachelor’s degree preferred or equivalent education/experience.
• 3–5 years of successful sales experience in senior living, hospitality, or related field.
• Demonstrated ability to achieve/exceed sales goals in high-volume environment.
• Familiarity with CRM systems, preferably WelcomeHome CRM, and proficiency with Microsoft Office 365.
• Exceptional relationship-building and communication skills with seniors and families.
• Strong organizational and time-management abilities to balance multiple assignments/locations.
• Willingness to travel extensively (up to 100%) across multiple states.
• Self-motivated with ability to adapt to new environments and teams.
• Demonstrates integrity, accountability, and Hawthorn’s mission/values.
• Team player with calm, professional demeanor under pressure.

Responsibilities

• Serve as interim Community Sales Leader during vacancies, vacations, or transitions.
• Partner with community managers and regional teams to stabilize and grow occupancy.
• Manage the full sales process from inquiry stage to closing.
• Maintain timely and accurate CRM documentation for leads, tours, and follow-ups.
• Apply Hawthorn’s ValueMatching and Tactical Empathy to connect with prospective residents and families.
• Conduct phone and in-person outreach to new inquiries, waitlist prospects, and referral partners.
• Collaborate with leadership to identify performance gaps and implement solutions.
• Support openings or underperforming buildings with local outreach strategies.
• Lead or assist in events, campaigns, and tours to drive move-ins.
• Coach on-site teams on sales techniques and follow-up best practices.
• Provide clear reporting on progress, challenges, and recommendations.

Skills

Sales experience

CRM proficiency

Travel readiness

Communication

Interpersonal skills

Education

Bachelor’s degree preferred

Tools

WelcomeHome CRM

Microsoft Office 365

Job description

Maple Ridge in Cedar Park, a Hawthorn Senior Living community, is hiring a full-time Sales Specialist to drive occupancy growth by temporarily filling sales vacancies, supporting openings, and providing on-site coverage and coaching.

You will travel up to 100% across multiple states, partner with regional teams, manage the full sales process from inquiry through closing, keep accurate CRM records, and apply value-based selling to build lasting relationships with residents and families.