Travel-Ready Social & Field Marketing Specialist

MainStreet Family Urgent Care; Birmingham (AL); On-site; USD 52,000 - 76,000; Full time

Job summary

MainStreet Family Urgent Care in Birmingham, AL is seeking a Social Media & Field Marketing Specialist to drive online presence and community engagement. This role blends content creation, social media strategy, and event support in a fast-paced, multi-location setting.

The position focuses on 70% social media marketing and 30% field marketing and events with travel across the Southeast during peak seasons. Flexible, hands-on, and collaborative that thrives on community connections.

Qualifications

• 2+ years of experience in social media, digital marketing, or related marketing roles.
• Experience managing social media for a business or brand.
• Strong writing and communication skills.
• Ability to manage multiple projects and deadlines simultaneously.
• Organized, dependable, and detail-oriented.
• Self-starter who can execute independently while collaborating with a team.
• Willingness to travel and work occasional nights/weekends during peak event seasons.

Responsibilities

• Develop and execute social media strategies and content calendars for both brands.
• Write engaging captions, ad copy, and platform content across Facebook, Instagram, and Nextdoor.
• Collaborate with our graphic designer on campaigns, graphics, and creative content ideas.
• Manage boosted posts and paid social campaigns.
• Monitor engagement, comments, messages, and online reviews across platforms.
• Support real-time clinic communications and marketing initiatives as needed.
• Lead grand openings, school partnerships, sponsorships, and community events.
• Travel throughout the Southeast to support local marketing efforts and event activations.
• Coordinate event logistics, signage, swag, and marketing materials.
• Capture photo and video content at events for social media and future campaigns.
• Represent both brands in a professional, energetic, and community-focused way.

Skills

Social media management

Content creation

Written communication

Project management

Travel willing

Team collaboration

Social listening

Tools

Meta Ads Manager

Canva

Job description

MainStreet Family Urgent Care in Birmingham, AL is seeking a Social Media & Field Marketing Specialist to drive online presence and community engagement. This role blends content creation, social media strategy, and event support in a fast-paced, multi-location setting.

The position focuses on 70% social media marketing and 30% field marketing and events with travel across the Southeast during peak seasons. Flexible, hands-on, and collaborative that thrives on community connections.