Senior Loyalty Marketing Manager – Remote-First Growth

Tripadvisor; Needham (MA); Hybrid; USD 160,000 - 175,000; Full time

Benefits offered by this job

Remote-friendly

Work-life balance

Tuition assistance

Travel perks

Donation matching

Health benefits

Referral bonuses

Employee assistance program

Job summary

Tripadvisor seeks a Senior Marketing Manager, Loyalty to grow and strengthen rewards programs across Tripadvisor and Viator. You will set strategic direction and own the program from strategy through campaign execution, collaborating with product, engineering, analytics and CRM to test and launch new mechanics.

This role emphasizes data-driven ROI, competitor benchmarking, and cross-functional leadership in a fast-paced, global environment. Hybrid work with strong compensation and benefits.

Qualifications

• 5+ years hands-on marketing across strategy to execution in travel, e‑commerce, subscription, or retail.
• A track record of product marketing work and GTM planning.
• Strong analytics; ability to pull data and interpret test results; AI-assisted analysis.
• Experience using AI tools to improve efficiency, quality, and decision making.
• Global-first mindset with cross‑functional leadership across product, eng, design, analytics, and CRM.
• Excellent written and verbal communication; able to switch between strategy narrative and campaign briefs.
• Bias for action and comfort working with limited resources.

Responsibilities

• Define and evolve the loyalty strategy, including Rewards value proposition and tiering.
• Plan and execute always-on and calendar campaigns across paid and owned channels.
• Lead cross‑functional alignment with product, engineering, design, and analytics.
• Build business cases using booking and program data and demonstrate ROI to leadership.
• Measure results with holdout/control tests and translate to go/no-go actions.
• Benchmark competitors to inform tiering, gamification, and member value.
• Set strategy and brief creative or QA an offer as needed.

Skills

Marketing strategy

Product marketing

Analytics

AI tools usage

Global mindset

Cross-functional leadership

Action-oriented

Communication

AI-enabled research

Tools

AI tools

Dashboards

Job description

Tripadvisor seeks a Senior Marketing Manager, Loyalty to grow and strengthen rewards programs across Tripadvisor and Viator. You will set strategic direction and own the program from strategy through campaign execution, collaborating with product, engineering, analytics and CRM to test and launch new mechanics.

This role emphasizes data-driven ROI, competitor benchmarking, and cross-functional leadership in a fast-paced, global environment. Hybrid work with strong compensation and benefits.