Transformation Communications Lead

Enboarder; San Francisco (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Salesforce is seeking a Transformation Communications Lead in its Experience Design organization to help name and lead the organization's shift to AI-native design and research. You will shape messaging infrastructure for priority programs and define how the org adopts AI-augmented ways of working, from the change asks to tracking landing.

In this role, you will build readiness programs, co-define change impact with executive sponsors, shape the shared narrative, write audience-focused

Qualifications

• Must have strong change management experience in a matrixed tech organization.
• Demonstrated ability to design audience-segmented communication plans.
• Experience partnering with senior or executive stakeholders to inform decisions.
• Ability to withstand pressure and redefine transformation narratives when needed.
• Experience defining and tracking adoption metrics and using data.
• Familiarity with recognized change management frameworks (e.g., Prosci ADKAR, Kotter).

Responsibilities

• Build and run segmented readiness programs and track adoption over time.
• Co-define change impact for priority transformation programs with exec sponsors and PMs.
• Shape the organization’s narrative around evolving work and why it matters.
• Write audience-based communications for contributions, managers, and leaders.
• Translate transformation outcomes into daily practice for teams.
• Co-own end-to-end reinforcement systems for each program.

Skills

Change management

Internal communications

Audience segmentation

Executive stakeholder management

Adoption analytics

Frameworks: Prosci/ADKAR

Job description

The Experience

The Transformation Communications Lead will be part of our Experience Design organization. Experience Design includes Product Design professionals, UX Engineers & Architects, Researchers, Operations, and Storytellers. Our mission is to turn extraordinary technological capability into extraordinary human value: making the complex coherent, the possible trustworthy, and Salesforce something people can build their work around.
Whether we are discovering the next product innovation or refining our operations, we aim to create experiences that are useful and connected in an agentic enterprise.
We're looking for a Transformation Communications Lead to navigate the organization's transformation to AI-native design and research. You'll be in the room while the transformation is still being defined, helping name what it actually means for designers and researchers, not just explaining it after decisions have landed. In addition to building the messaging infrastructure for priority programs, you'll shape how the org understands and adopts AI-augmented ways of working, from clarifying what the change asks of people all the way through tracking whether it actually landed.

What You'll Actually Be Doing

Success looks like program leads and exec sponsors using your impact analysis to make better decisions before moving forward, producing shared language around the transformation, and increasing adoption of change.

• Build and run segmented readiness programs, leveling the org into readiness cohorts, designing differentiated messaging per cohort, and tracking migration from awareness to active adoption over time.
• Co-define change impact for 2-3 priority transformation programs directly with executive sponsors and design program managers, facilitating structured working sessions, producing change summaries, like heat maps and alignment briefs, that align leadership before anything ships.
• Shape the shared language and organizational narrative that helps the team understand how work is evolving, including who Experience is becoming and why it matters.
• Write the audience-based communications that help individual contributors and managers understand the direct impact to their day to day practice addressing all dimensions of a change (people, process, tech).
• Develop the communications that translate the organization's transformation narrative into what it means for daily practice - helping teams understand not just what is changing but what it asks of them.
• Co-own the end-to-end reinforcement system for each program.

You're Our Person If...

• 7+ years of experience in change management, organizational communications, or internal communications in a matrixed technology organization, with demonstrated accountability for program adoption outcomes.
• Demonstrated experience developing audience-segmented communication plans with evidence of producing distinct messaging for different audience groups (e.g., individual contributors, managers, senior leaders) within the same program.
• Demonstrated experience partnering with senior or executive stakeholders to assess and define the scope of organizational change including producing written artifacts (impact assessments, alignment briefs, stakeholder maps) used to inform program decisions.
• Demonstrated ability to hold a point of view under pressure experience challenging a program's framing of its own change, redefining what the transformation actually is, or redirecting communications when the story the org wanted to tell wasn't the story people needed to hear.
• Demonstrated experience defining and tracking adoption or behavior change metrics including establishing baselines, measuring progress against them, and using data to adjust communications strategy.
• Applied experience with a recognized change management framework (Prosci ADKAR, Kotter, McKinsey Influence Model, or equivalent) in a professional setting.

Even Better If...

• Experience supporting AI adoption, digital transformation, or technology workforce transitions, familiarity with the specific dynamics of tool-driven role change and the communications strategies that support it.
• Experience establishing a change communications practice, program, or function in an organization where one did not previously exist.
• Experience working in or alongside a design, UX research, or product organization, familiarity with design and research roles and workflows is a plus for this audience.
• A portfolio of written communications work, program playbooks, manager briefings, change narratives, or stakeholder impact assessments that demonstrate range and quality of written output.