Transactions & PE Marketing Lead

Grant Thornton; St. Louis (MO); Hybrid; USD 104,000 - 156,000; Full time

Job summary

Grant Thornton is seeking a Transactions and PE Marketing Manager to drive integrated marketing programs for the firm's transactions advisory practice and private equity channel. You will translate business priorities into targeted campaigns, collaborate with leadership and marketing to deliver content, events, and thought leadership, and measure impact across channels.

The role requires 5-7 years of B2B marketing experience in professional services, strong communication and project management

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA preferred
• 5-7 years of marketing experience with at least 3 years in B2B professional services, preferably in professional services, consulting or advisory environments – experience/knowledge of private equity and transaction services a plus
• Thorough understanding of various marketing channels and their relevance to achieving strategic business goals
• Strong written and verbal communication skills with ability to create compelling content and presentations
• Excellent project management, critical thinking, and organizational skills with strong attention to detail
• Highly collaborative and able to work within and through teams to achieve stated goals
• Demonstrated ability to be a trusted business partner, consistently sought out for advice by colleagues and stakeholders
• Innovative and creative approach to developing work products and solving complex problems
• Commitment to actively learning and adopting best practices from across the team
• Ability to thrive in a high-growth, matrixed organization with shifting priorities
• Advanced skills with Microsoft applications: Outlook, Word, Excel and PowerPoint
• Experience with marketing automation platforms, CRM systems, and digital marketing tools
• Can travel as needed
• The base salary range for this position is between $104,000 and $156,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.

Responsibilities

• Support the planning and execution of go-to-market campaigns aligned to priority transactions and private equity offerings, in coordination with overall firm marketing priorities
• Coordinate integrated marketing campaigns across digital, content, events, and thought leadership channels
• Work across interdisciplinary marketing functions to ensure brand alignment, campaign coordination, and marketing asset integration
• Manage development and distribution of transactions and PE-focused marketing content including insights, case studies, and campaign materials
• Coordinate with business leaders, internal subject matter experts, business and marketing teams to deliver unique POVs, campaign assets and programs that address client needs
• Collaborate with Audit, Tax, and other advisory teams to broaden solution penetration within the private equity channel’s firms and portfolio companies,
• Track and report on campaign performance metrics such as engagement, lead generation, and pipeline contribution, using metrics to recommend alternative strategies if necessary
• Maintain campaign calendars, coordinate project timelines, and ensure marketing initiatives are delivered on schedule
• Identify opportunities to improve campaign effectiveness, marketing processes, and overall program efficiency
• Other duties as assigned

Skills

Marketing strategy

Content marketing

Campaign management

B2B marketing

CRM & automation

Leadership

Project management

Communication

Travel flexibility

Education

Bachelor's degree in Marketing/Business

MBA preferred

Tools

Microsoft Office

Marketing automation platforms

CRM systems

Digital marketing tools

Job description

Grant Thornton is seeking a Transactions and PE Marketing Manager to drive integrated marketing programs for the firm's transactions advisory practice and private equity channel. You will translate business priorities into targeted campaigns, collaborate with leadership and marketing to deliver content, events, and thought leadership, and measure impact across channels.

The role requires 5-7 years of B2B marketing experience in professional services, strong communication and project management