Tradeshows Program Lead – B2B Events

Tanium; United States; On-site; USD 90,000 - 135,000; Full time

Job summary

Tanium is seeking an Event Manager, Tradeshows to own the end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, industry conferences, and sponsored events across North America and globally. This role drives brand-aligned activations, generates qualified pipeline, and measures ROI.

The ideal candidate will manage a $1M+ event budget, negotiate with vendors, and collaborate with Sales and Marketing to maximize pipeline impact while traveling 25–30% of the

Qualifications

• Minimum 5+ years in B2B event or field marketing, independently owning large events.
• Experience handling $500K+ budgets with forecast vs actual reconciliation.
• Proven ability to manage multiple events across geographies and time zones.

Responsibilities

• Own end-to-end lifecycle of Tanium's tradeshow and third-party event program.
• Develop and manage the annual tradeshow calendar aligned with Marketing and Sales.
• Lead pre-event logistics: venue, booth design, A/V, shipping, housing, staffing.
• Negotiate with organizers and vendors; manage contracts and timelines.
• Track spend, ROI, and performance metrics; post-event analysis and debriefs.
• Partner with Demand Generation, Field Marketing, and Digital teams on campaigns.
• Brief attendees with Sales, coordinate executive meetings and VIP experiences.
• Ensure on-brand collateral, inventory, and on-site execution.

Skills

B2B event management

Budget management

Vendor management

Contract negotiation

Cross-functional collaboration

Project management

Travel coordination

Event activation

Education

Bachelor's degree in Marketing/Communications/Event Management

Tools

Cvent

Bizzabo

Swoogo

Splash

Salesforce

Job description

Tanium is seeking an Event Manager, Tradeshows to own the end-to-end planning, logistics, and execution of Tanium's presence at third-party tradeshows, industry conferences, and sponsored events across North America and globally. This role drives brand-aligned activations, generates qualified pipeline, and measures ROI.

The ideal candidate will manage a $1M+ event budget, negotiate with vendors, and collaborate with Sales and Marketing to maximize pipeline impact while traveling 25–30% of the