Trade Planning Manager

INCPG; Nashville (TN); Sur place; USD 90 000 - 130 000; Plein temps

Avantages offerts par ce poste

401(k) matching

Generous paid time off

Career growth opportunities

Résumé du poste

Axcel Recruiting Incorporated is seeking a strategic Trade Planning Manager to own data-driven trade strategies that optimize ROI, profitability, and sales growth across national retail channels. You will lead the strategic deployment of the trade budget and collaborate with field sales and cross-functional teams to elevate promotional effectiveness.

The ideal candidate has 5+ years in CPG/trade marketing, strong Excel and TPM experience, and a deep understanding of pricing, promotions, and

Qualifications

• Bachelor’s degree in business administration or related field.
• 5+ years in CPG, retail, or trade marketing with trade spend, revenue growth, or sales strategy.
• Deep understanding of pricing, promotions, and discount strategies for revenue growth.
• Strong financial acumen for data analysis and decision making.
• Advanced Excel and TPM tools experience.
• Familiarity with Circana and Nielsen panel data for insights.
• Excellent communication, presentation, and project management skills.
• Leadership mindset to drive change in sales organization.

Responsabilités

• Develop and implement strategic trade marketing plans.
• Establish and refine processes to support field sales and retail teams.
• Optimize pricing strategies to maximize revenue, profitability, and market share.
• Drive brand priorities through pricing, promotions, distribution, and merchandising.
• Analyze post-promotional performance to ensure ROI and incremental sales.
• Provide strategic pricing and promotional guidelines to field sales.
• Enforce trade promotion policies with pricing thresholds and duration limits.
• Evaluate and manage incremental trade spend proposals.
• Forecast trade spend liability for budget planning and latest estimates.
• Influence annual volume planning and trade budget allocation.
• Collaborate cross-functionally with sales, operations, marketing, and finance.
• Monitor commodity pricing trends and gross margin reports.
• Manage national price list changes for launches.
• Prepare materials for Sales Meetings and executive reporting.

Connaissances

Trade spend management

Revenue growth

Category management

Sales strategy

Advanced Excel

TPM tools

Circana data

Nielsen data

Financial acumen

Data analysis

Communication

Leadership

Formation

Bachelor’s degree in business administration

Outils

Excel

TPM tools

Circana data

Nielsen data

Description du poste

Are you a strategic, results-driven Trade Planning expert ready to take trade spend optimization to the next level? Our CPG Food client is looking for a highly analytical and proactive Trade Planning Manager to develop and execute data-driven trade strategies that maximize ROI, sales growth, and profitability across our national retail channels.

In this role, you will own the strategic deployment of our annual trade budget across branded segments and retail markets, ensuring alignment with corporate goals and market opportunities. You’ll partner closely with field sales managers and cross-functional teams to drive execution, optimize promotional effectiveness, and shape the future of our trade marketing initiatives.

What You’ll Do:

• Develop and implement strategic trade marketing plans based on corporate objectives, market trends, competitive insights, and promotional effectiveness.
• Establish and refine processes to support field sales and retail teams, ensuring the right trade strategies are in place for both short- and long-term success.
• Optimize pricing strategies to maximize revenue, profitability, and market share, leveraging deep analysis of price elasticity, competitive pricing, and customer segmentation.
• Drive brand priorities through continuous evaluation and enhancement of pricing, promotions, distribution, and merchandising tactics.
• Analyze post-promotional performance to ensure trade programs deliver target ROI and generate incremental sales growth.
• Provide strategic pricing and promotional guidelines to field sales, track compliance, and address any competitive market challenges.
• Enforce trade promotion policies, including net cost minimums, pricing thresholds, and promotional duration limits, ensuring disciplined execution.
• Evaluate and manage incremental trade spend proposals, ensuring smart investment decisions that drive business growth.
• Forecast trade spend liability for key financial milestones (budget planning, latest estimates) and provide critical updates for variable marketing P&L inputs.
• Influence annual volume planning and trade budget allocation, ensuring a data-backed approach from a category, customer, channel, and competitive perspective.
• Collaborate cross-functionally with sales, operations, marketing, and finance to execute key strategic initiatives and optimize trade processes.
• Monitor commodity pricing trends and assess gross margin reports to identify profitability risks and inform trade investment decisions.
• Manage national price list changes for existing and new product launches.
• Prepare key materials for Sales Meetings, strategic planning sessions, and executive reporting.

What You Bring to the Table:

• Bachelor’s degree in business administration, finance, or a related field.
• 5+ years of experience in CPG, retail, or trade marketing, with expertise in trade spend management, revenue growth, category management, or sales strategy.
• Deep understanding of sales, pricing, and promotional strategies, with a track record of driving results.
• Strong financial acumen with the ability to analyze complex data, interpret trends, and make insight-driven decisions.
• Advanced Excel proficiency and experience with Trade Promotion Management (TPM) tools.
• Familiarity with Circana (IRI) and/or Nielsen panel data for competitive insights and trend analysis.
• Exceptional communication, presentation, and project management skills, with the ability to influence and collaborate across teams.
• Proactive, detail-oriented, and highly organized, with the ability to manage multiple priorities in a fast-paced environment.
• Leadership mindset—ability to create a vision, challenge the status quo, and inspire change within the sales organization.

What They Offer:

• Competitive compensation
• 401(k) matching
• Generous paid time off
• Exciting career growth opportunities in a dynamic, fast-paced industry

If you’re passionate about trade strategy, data-driven decision-making, and driving sales growth, we want to hear from you!