House of Spices is a deeply rooted brand within the food industry, leading the specialty food and ingredient category for over 50 years. Fast-forward from its start as a homegrown family business, House of Spices has become a middle-market wholesale/manufacturer which includes multiple distribution networks across the country. Although the business has and continues to expand rapidly, the brand is still family-owned and home-based out of the NYC metro area. We are looking for talented individuals to join our ACARE culture!
Job Description:
HOS Global Foods is seeking a Trade Marketing Executive to support marketing execution, brand activation, in-store visibility, event coordination, market intelligence, budget tracking, and marketing reporting. This role works cross-functionally with Sales, Distribution Center (DC) teams, Finance, Warehouse Operations, external agencies, and vendors to coordinate and execute marketing initiatives that strengthen brand presence, improve in-store execution, and support commercial growth.
The ideal candidate is highly organized, detail-oriented, comfortable working in a fast-paced environment, and able to manage multiple projects simultaneously. This position will also require regular market visits and travel to support demos, activations, events, and trade shows.
Essential Functions
- In-Store Activations & POSM – 30%
POSM & In-Store Branding
- Coordinate with Sales teams regarding the availability, distribution, and placement of Point-of-Sale Materials (POSM).
- Support the execution of POS initiatives in partnership with Sales teams and Distribution Centers.
- Coordinate window, store, and truck branding requests from initiation through completion.
- Collect branding requirements from Distribution Centers and internal stakeholders.
- Obtain and compare vendor quotations while supporting cost-effective vendor selection.
- Coordinate with internal and external creative teams on artwork, print-ready files, and production requirements.
- Track printing, delivery, and installation timelines to ensure projects are completed as scheduled.
- Prepare completion reports and presentation decks highlighting activation outcomes.
In-Store Demonstrations
- Coordinate with external agencies and internal stakeholders to develop and execute product demonstration plans.
- Coordinate materials, product samples, promotional items, and logistical requirements for demos.
- Support and supervise on-site execution of in-store demonstrations and activations.
- Conduct store visits as necessary to monitor execution and compliance.
- Prepare post-activation reports, including photographs, observations, results, and recommendations.
- Maintain demo and display activity trackers and validate activity against store audits and field visits.
- Track activation-related invoices, claims, and payments and communicate status updates to relevant stakeholders.
- Events & Exhibitions – 30%
Event Coordination
- Coordinate and execute selected community, customer, and brand activation events.
- Partner with internal stakeholders, vendors, agencies, and Distribution Centers to ensure successful event execution.
- Support event planning, scheduling, logistics, promotional materials, product availability, and on-site coordination.
- Identify and recommend local and DC-specific event opportunities for HOS Global Foods brands.
- Manage approved events from planning through execution and post-event reporting.
- Prepare post-event reports comparing objectives, execution, results, and opportunities for improvement.
- Maintain supporting documentation, including photographs, attendance information, expenses, and event outcomes.
Trade Shows & Exhibitions
- Coordinate company participation in trade shows, exhibitions, and industry events.
- Manage event logistics, promotional materials, samples, displays, and marketing collateral.
- Coordinate booth setup, branding, signage, and marketing displays.
- Support customer events, product demonstrations, and promotional initiatives.
- Work with internal teams and external vendors to ensure deadlines and event requirements are met.
- Marketing Operations, Budget Tracking & Reporting – 30%
Marketing Reporting
- Prepare, maintain, and update marketing trackers and reports, including:
- Window and Truck Branding Tracker
- POSM Tracker
- Shipping and UPS Spend Reports
- Demonstration Activity Reports
- Post-Event and Activation Reports
- Marketing Expense Reports
- Campaign and Initiative ROI Reports
- Consolidate marketing activity data and prepare recurring reports and presentation decks for management.
- Track marketing initiatives against planned objectives, budgets, and timelines.
- Support analysis of campaign effectiveness and recommend opportunities for improvement.
Finance Coordination
- Coordinate with Finance regarding marketing invoices, vendor payments, reimbursements, and outstanding claims.
- Maintain organized vendor invoices and supporting documentation across operating locations.
- Track marketing expenditures and assist with budget reconciliation.
- Provide regular updates regarding pending invoices and payment status.
- Coordinate with advertising agencies, printers, designers, photographers, event vendors, and digital marketing partners.
- Obtain and evaluate vendor quotations.
- Track project timelines, deliverables, and costs.
- Monitor marketing expenditures against approved budgets.
- Follow up with vendors to ensure timely production and delivery of marketing materials.
- Maintain organized vendor records and project documentation.
Market Research & Analytics
- Conduct competitor research using available market data, field observations, and store visits.
- Prepare quarterly cart surveys, competitor reviews, and market feedback reports.
- Monitor competitor promotions, pricing, displays, new product launches, and marketing activity.
- Support campaign analysis and recommend improvements based on results and field observations.
- Respond to ad hoc market research requests from Sales and Marketing leadership.
Market Visits
- Conduct store and market visits to gather intelligence across retail and consumer channels.
- Monitor competitor products, pricing, promotions, shelf placement, and merchandising.
- Gather feedback regarding new HOS Global Foods product launches and shelf placement.
- Identify emerging POSM, merchandising, and activation trends.
- Communicate relevant market insights and opportunities to Marketing and Sales teams.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field preferred.
- 1–3 years of experience in trade marketing, field marketing, brand activation, event coordination, marketing operations, or a related role.
- Experience within food distribution, CPG, FMCG, retail, or consumer products is preferred.
- Experience coordinating vendors, agencies, events, and marketing materials.
- Strong organizational and project coordination skills.
- Ability to manage multiple projects and deadlines simultaneously.
- Strong written and verbal communication skills.
- Ability and willingness to travel for store visits, demonstrations, events, trade shows, and activations as required.