Toy Marketing Manager

SBT Global, Inc.; Pico Rivera (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

SBT Global, Inc. is seeking a Product Marketing & Brand Strategy professional in California to develop and execute marketing strategies for toy products, shaping positioning, messaging, and brand development.

You will manage the lifecycle of both existing and new products, collaborating closely with Design, Production, and Sales teams. Responsibilities include market research, competitive analysis, and planning launches and integrated campaigns across digital channels to maximize visibility and

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in Marketing, Product Marketing, or a related role.
• Strong understanding of product positioning, branding, and marketing strategy.
• Experience managing product launches and integrated marketing campaigns.
• Excellent communication, organizational, and project management skills.
• Ability to analyze market trends and translate insights into effective marketing strategies.
• Ability to work collaboratively across multiple departments.

Responsibilities

• Develop and execute marketing strategies for toy products to drive brand awareness and sales growth.
• Define product positioning, messaging, and overall brand development strategy.
• Manage the marketing lifecycle for existing and newly launched products.
• Conduct market research to identify consumer trends, customer needs, and growth opportunities.
• Analyze competitor products, pricing, and marketing strategies to provide actionable insights.
• Plan and execute new product launches from concept through commercialization.
• Develop and manage marketing campaigns to maximize product visibility and customer engagement.
• Partner with Social Media and eCommerce teams to develop integrated promotional strategies.
• Support online product marketing initiatives across digital channels.
• Monitor campaign performance and optimize marketing efforts to improve ROI.
• Work closely with Design, Production, and Sales teams to ensure successful product development and launch.
• Coordinate with internal stakeholders to align marketing initiatives with business objectives.
• Support promotional materials, product presentations, and sales enablement activities.

Skills

Marketing strategy

Product marketing

Market research

Digital marketing

Campaign management

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Business/Communications

Job description

Job Description

Product Marketing & Brand Strategy

• Develop and execute marketing strategies for toy products to drive brand awareness and sales growth.
• Define product positioning, messaging, and overall brand development strategy.
• Manage the marketing lifecycle for existing and newly launched products.

Market Research & Analysis

• Conduct market research to identify consumer trends, customer needs, and growth opportunities.
• Analyze competitor products, pricing, and marketing strategies to provide actionable insights.
• Monitor product performance and recommend improvements based on market feedback.

Product Launch & Campaign Management

• Plan and execute new product launches from concept through commercialization.
• Develop and manage marketing campaigns to maximize product visibility and customer engagement.
• Ensure timely execution of launch schedules and promotional activities.

Digital Marketing Collaboration

• Partner with the Social Media and eCommerce teams to develop integrated promotional strategies.
• Support online product marketing initiatives across digital channels.
• Monitor campaign performance and optimize marketing efforts to improve ROI.

Cross-Functional Collaboration

• Work closely with Design, Production, and Sales teams to ensure successful product development and launch.
• Coordinate with internal stakeholders to align marketing initiatives with business objectives.
• Support promotional materials, product presentations, and sales enablement activities.

Qualifications:

Qualifications

Required

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in Marketing, Product Marketing, or a related role.
• Strong understanding of product positioning, branding, and marketing strategy.
• Experience managing product launches and integrated marketing campaigns.
• Excellent communication, organizational, and project management skills.
• Ability to analyze market trends and translate insights into effective marketing strategies.
• Ability to work collaboratively across multiple departments.

Preferred

• Experience in the Toy Industry or consumer products.
• Experience working with Social Media and eCommerce marketing initiatives.
• Korean/English bilingual is a plus.
• Experience with retail or consumer marketing is highly preferred.

Additional Information

All your information will be kept confidential according to EEO guidelines.