Sr Associate, Toy Marketing, Thomas & Friends

Mattel; El Segundo (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A leading toy manufacturer is looking for a marketing professional to support toy portfolio management, focusing on strategy and product development for Thomas & Friends. The ideal candidate has at least 3 years of marketing experience, strong analytical skills, and the ability to work cross-functionally. Responsibilities include developing toy strategies, gathering insights, and collaborating with design teams. Competitive pay and comprehensive benefits are offered.

Qualifications

• Minimum of 3 years of marketing experience.
• Strong quantitative and analytical skills.
• Experience in category management or retail dynamics.

Responsibilities

• Support the development of toy strategy by segment.
• Assist in gathering consumer insights.
• Collaborate with Design/R&D for product development.

Skills

Marketing experience

Project management

Quantitative/analytical skills

Financial acumen

Cross-functional collaboration

Storytelling skills

Presentation skills

PowerPoint proficiency

Category management

Retail/channel knowledge

Tools

Outlook

Word

Excel

Job description

Opportunity

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

This role supports toy portfolio management by assisting with strategy and the product development pipeline, with a focus on marketing support for Thomas & Friends toy products.

Responsibilities

• Support the development of toy strategy by segment
• Support the toy pricing architecture and competitive positioning
• Assist in gathering consumer/play insights specific to toy usage and play patterns
• Collaborate with Design/R&D to bring toys from concept to shelf
• Support toy business performance (POS performance and SKU metrics revenue, margin, productivity)
• Provide input to Brand Marketing on packaging, messaging, and feature storytelling

Qualifications

• Minimum of 3 years of marketing experience
• Project management skills with potential to manage complex product development timelines
• Strong quantitative/analytical/financial skills (forecasting, pricing, SKU productivity and competitive analysis)
• Financial acumen and experience with P&L management
• Experience partnering with cross‑functional teams (e.g., design and manufacturing)
• Excellent storytelling, presentation, and influencing skills
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
• Experience in category management, product marketing, or product development
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
• Retail/channel knowledge and the ability to leverage insights to build mass, specialty, and e‑commerce distribution strategies

Benefits and Compensation

The pay range is indicative of projected hiring range, however base pay will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach every full potential.

Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.