Total Store Marketing Lead - Cross-Category

Paramount; Minneapolis (MN); On-site; USD 110,400 - 165,600; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance

PTO

On-site and virtual engagement events

Job summary

Paramount is seeking a senior retail marketing leader to architect the Total Store experience across Paramount brands. You will craft shopper journeys that unite apparel, home, toys and food under a single, high‑impact marketing strategy.

With 5–8+ years in retail/channel marketing, you will align licensing, merchandising and marketing partners, manage omnichannel campaigns, and optimize POS data to maximize ROI across major retailers. This on‑site role offers strong benefits and growth.

Qualifications

• Experience: 5–8+ years in retail, shopper, or channel marketing, managing a high‑volume, multi‑category mass retail account.
• Category versatility and stakeholder diplomacy, with ability to align licensing, merchandising and marketing leads.
• Strategic thinker able to place products in nontraditional aisles to drive cross‑basket sales.

Responsibilities

• Cross‑Category Strategy: lead Total Store marketing initiatives linking toy, apparel, and home goods.
• Joint Business Planning: develop marketing‑first pitches and secure premium retail real estate.
• Retail Media Management: manage full‑funnel campaigns and budget to drive awareness and Drive‑Up/BOPIS conversions.
• Omnichannel Execution: own digital shelf and ensure high‑quality, SEO content across retailer sites.
• Visual Merchandising & Creative: oversee POP design and maintain consistent store visuals.
• Seasonal & Event Leadership: drive presence in Back‑to‑School, Holiday guides, and other peak moments.
• Data‑Driven Optimization: analyze POS and loyalty data; pivot campaigns as needed.

Skills

Retail marketing

Channel marketing

Cross‑category

Stakeholder management

Data analysis

Job description

Paramount is seeking a senior retail marketing leader to architect the Total Store experience across Paramount brands. You will craft shopper journeys that unite apparel, home, toys and food under a single, high‑impact marketing strategy.

With 5–8+ years in retail/channel marketing, you will align licensing, merchandising and marketing partners, manage omnichannel campaigns, and optimize POS data to maximize ROI across major retailers. This on‑site role offers strong benefits and growth.