Senior Manager, Retail Marketing, Target

Paramount; Minneapolis (MN); On-site; USD 110,400 - 165,600; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance

PTO

On-site and virtual engagement events

Job summary

Paramount is seeking a senior retail marketing leader to architect the Total Store experience across Paramount brands. You will craft shopper journeys that unite apparel, home, toys and food under a single, high‑impact marketing strategy.

With 5–8+ years in retail/channel marketing, you will align licensing, merchandising and marketing partners, manage omnichannel campaigns, and optimize POS data to maximize ROI across major retailers. This on‑site role offers strong benefits and growth.

Qualifications

• Experience: 5–8+ years in retail, shopper, or channel marketing, managing a high‑volume, multi‑category mass retail account.
• Category versatility and stakeholder diplomacy, with ability to align licensing, merchandising and marketing leads.
• Strategic thinker able to place products in nontraditional aisles to drive cross‑basket sales.

Responsibilities

• Cross‑Category Strategy: lead Total Store marketing initiatives linking toy, apparel, and home goods.
• Joint Business Planning: develop marketing‑first pitches and secure premium retail real estate.
• Retail Media Management: manage full‑funnel campaigns and budget to drive awareness and Drive‑Up/BOPIS conversions.
• Omnichannel Execution: own digital shelf and ensure high‑quality, SEO content across retailer sites.
• Visual Merchandising & Creative: oversee POP design and maintain consistent store visuals.
• Seasonal & Event Leadership: drive presence in Back‑to‑School, Holiday guides, and other peak moments.
• Data‑Driven Optimization: analyze POS and loyalty data; pivot campaigns as needed.

Skills

Retail marketing

Channel marketing

Cross‑category

Stakeholder management

Data analysis

Job description

#WeAreParamount on a mission to unleash the power of content… you in?

We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co‑create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

Overview

You are the primary architect of the 'Total Store' experience for Paramount’s brands and franchises. Your goal is to create a seamless shopper journey where fans can discover products in every department—from apparel and home décor to toys and food—all supported by a unified, high‑impact marketing strategy.

Responsibilities

• Cross‑Category Strategy: Lead 'Total Store' marketing initiatives. When a major franchise has a theatrical or streaming milestone, you ensure the marketing strategy connects disparate departments (e.g., linking a toy launch to themed apparel and home goods).
• Joint Business Planning (JBP): Partner with internal sales and licensing leads to develop and present 'marketing‑first' pitches to retail buyers while aligning and delivering on budget. You are tasked with securing premium real estate, such as 'shop‑in‑shops,' permanent branded environments, and front‑of‑store 'power squares.'
• Retail Media Management: Strategize and execute full‑funnel campaigns within the retailer's digital ad network. You manage a diversified budget to capture various shopper intents—using data to drive everything from awareness to 'Drive‑Up' or 'BOPIS' (Buy Online, Pick Up In‑Store) conversions.
• Omnichannel Execution: Own the 'digital shelf.' You manage the studio’s branded storefronts on the retailer's website and app, ensuring all product listings feature high‑quality, search‑optimized content that reflects the studio's premium brand standards.
• Visual Merchandising & Creative: Collaborate with the Global Creative Group to oversee the design of Point‑of‑Purchase (POP) materials. You ensure a consistent visual identity across the entire store floorplan, from endcaps in the toy aisle to signage in the grocery section.
• Seasonal & Event Leadership: Lead the studio's presence in major retail seasonal windows (e.g., Back‑to‑School, Holiday Gift Guides, Halloween). You ensure the studio’s brands are the 'heroes' of these high‑traffic shopping moments.
• Data‑Driven Optimization: Analyze weekly Point‑of‑Sale (POS) and shopper loyalty data to track campaign ROI. You must be able to pivot strategies mid‑campaign if specific categories or regions are underperforming.

Basic Qualifications

• Experience: 5–8+ years in retail, shopper, or channel marketing, specifically managing a high‑volume, multi‑category mass retail account.

Additional Qualifications

• Category Versatility: Deep knowledge of various retail lifecycles (e.g., the dynamic nature of Apparel vs. the seasonal peaks of Toys).
• Stakeholder Diplomacy: Proven ability to act as the 'connective tissue' between internal licensing category managers and external retail merchants and marketing leads.
• Strategic Vision: Ability to think and act strategically, finding opportunities to place products in nontraditional aisles to capture 'cross‑basket' sales.

Additional Information

Hiring Salary Range: $110,400.00 - 165,600.00.
Starting pay for this position depends on a variety of job‑related factors, including but not limited to geographic location, market demands, experience, training, and education. This position is bonus eligible.
Benefits available include medical, dental, vision, 401(k) plan, life insurance, disability benefits, tuition assistance, and PTO.

What We Offer

• Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
• Generous paid time off.
• An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
• Opportunities for both on‑site and virtual engagement events.
• Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
• Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount

Equal Employment Opportunity

Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on‑screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to [e-mail]. Only messages left for this purpose will be returned.