TikTok Specialist/Content Creator

Cozy Earth; Lehi (UT); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401K plan

Flexible PTO

Monthly self-care benefits

Exclusive discounts on products

Job summary

Cozy Earth based in Lehi, Utah is seeking a TikTok Specialist & Content Creator to enhance its brand presence on TikTok through engaging content. You will manage TikTok strategies, film and edit videos, and collaborate with various teams to bring campaigns to life.

The ideal candidate has experience in managing TikTok accounts and creating compelling video content. The position offers comprehensive benefits, flexible PTO, and discounts on products.

Qualifications

• Proven experience managing or growing a TikTok account.
• Strong understanding of TikTok trends and best practices.
• Experience in creating short-form video content from concept to execution.

Responsibilities

• Own and execute TikTok content strategy for the brand.
• Create, film, and edit engaging video content.
• Stay updated with TikTok trends and platform updates.

Skills

TikTok account management or growth

Understanding TikTok trends and algorithm

Short-form video content creation

Filming and editing using tools like CapCut or Adobe Premiere

Creative storytelling

Strong communication skills

Adaptability in a fast-paced environment

Experience with DTC or eCommerce

Job description

Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for seven years in a row across five different categories, we pride ourselves on exceptional quality and innovation.

We're excited to expand our team with a TikTok Specialist & Content Creator who will play a pivotal role in bringing our brand to life through engaging, trend-forward content. This role will own TikTok strategy and execution while also supporting in-house creative production-filming, editing, and occasionally stepping in front of the camera.

Responsibilities

• Own and execute Cozy Earth's TikTok content strategy, driving growth, engagement, and brand awareness
• Create, film, and edit short-form video content aligned with brand voice and current trends
• Stay on top of TikTok trends, sounds, and platform updates, quickly translating them into relevant content
• Develop and evolve core content pillars (e.g., Bed Rot and other branded series), turning them into repeatable, high-performing content formats
• Collaborate with marketing, growth creative, and influencer teams to bring campaigns to life on TikTok
• Analyze performance and optimize content based on insights and data
• Be comfortable both behind and in front of the camera to help create authentic, relatable content
• Other duties as assigned

Skills and Qualifications

• Proven experience managing or growing a TikTok account (personal or brand)
• Strong understanding of TikTok trends, algorithm, and best practices
• Experience creating short-form video content from concept to execution
• Comfortable filming, editing, and using tools like CapCut, Adobe Premiere, or similar
• Creative storyteller with a strong eye for content that performs
• Highly collaborative with strong communication skills
• Ability to move quickly and adapt in a fast-paced environment
• Experience with a DTC or eCommerce brand is a plus

Why Join Cozy Earth?

• Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
• Future Planning: 401K plan to secure your financial future.
• Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
• Wellness Perks: Monthly self-care benefit to support your overall well-being.
• Exclusive Discounts: Access generous discounts on all our products.

Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.