TikTok Shop - Category Manager, Books

TikTok; New York (NY); On-site; USD 122,000 - 220,000; Full time

Benefits offered by this job

Medical insurance

401(k) match

Parental leave

Disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

Paid Personal Time

Job summary

TikTok is seeking a Category Manager for Books in New York to drive enterprise partnerships and topline revenue for TikTok Shop US. You will scale a portfolio of merchants, structure collaborative models, and work with cross-functional teams to deliver growth.

The role emphasizes strategic content, operations, creator/affiliate support, and logistics solutions to sellers, with a focus on evolving shopping experiences on the platform.

Qualifications

• 5+ years in e-commerce with platform and brand experience.
• Proven track record of hitting sales/GMV targets.
• Excellent interpersonal and negotiation skills.
• Fast learner, adaptable team player.

Responsibilities

• Acquire and incubate merchants to grow the category.
• Identify collaboration models aligned to merchant plans.
• Collaborate cross-functionally to solve growth challenges.
• Offer strategic content, operations, creator/affiliate, merchandising, and logistics solutions.
• Update sellers on product developments and promotions.

Skills

E-commerce strategy

Negotiation

Cross-functional collaboration

Sales optimization

Partner management

Job description

Discover a career that energizes and excites you every day.

@2026 TikTok

Global Operations

TikTok Shop - Category Manager, Books

Location:

New York

Employment Type:

Regular

Job Code:

A20325

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Responsibilities

Team OverviewYou've seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.About the RoleWith more than 1 billion loyal users globally, TikTok is the ideal platform to deliver a brand new and exciting shopping experience to our users. TikTok is already the place where trends first surface, and where brands, creators, and consumers are already connected in meaningful ways. We are looking for passionate and talented people to join our commercial team in the US, to help build an e-commerce ecosystem that is innovative, secure, and intuitive for our users and partners alike. The Category Manager role is responsible for scaling a book of enterprise partners, and driving topline revenue growth for TikTok's US Commerce business.

• Acquire and incubate merchants to support category growth
• Discover innovative collaborative models that align to the merchant's short-term and long-term development plans, and invest platform resources effectively and efficiently
• Solve key challenges in business growth by strong collaboration with cross-functional teams
• Employ a consultative approach by offering strategic content, operations, creator/affiliate/agency partner, merchandising, and logistics solutions to all sellers
• Update active sellers on TikTok Shop product developments and new promotional opportunities

Qualifications

Minimum Qualifications:

• 5+ years experience in e-commerce business with mixed experience in both platform side and brand/merchant side is highly preferred
• Track record of delivering & exceeding sales, GMV, or other commercial goals
• Excellent interpersonal and negotiation skills
• A good team player, a fast learner, and open to changes

Preferred Qualifications:

• Familiar with TikTok and other content platforms; experience in content-based e-commerce is highly preferred
• Strong connections with brands and distributors are preferred

Job Information

The base salary range for this position in the selected city is $121600 - $220400 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits

• Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an \"Always Day 1\" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request