Digital Marketing Manager

Cozy Earth; Lehi (UT); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

Comprehensive Benefits: Medical, dental, and vision coverage

401K plan for future planning

Flexible PTO for work-life balance

Monthly self-care benefit

Exclusive discounts on products

Job summary

A leading luxury home products company located in Utah seeks a Digital Marketing Manager to drive growth across digital channels. This role includes managing a small team, optimizing campaigns, and enhancing the online presence. Candidates should have 3-5 years of experience in digital marketing, excellent communication skills, and a data-driven mindset. Comprehensive benefits including health coverage, 401K, flexible PTO, and wellness perks are provided.

Qualifications

• 3-5 years of experience in digital or performance marketing, preferably in eCommerce or DTC.
• Experience managing and mentoring direct reports.
• Strong understanding of paid media platforms and performance metrics.

Responsibilities

• Own and execute digital marketing strategy across various channels.
• Manage, mentor, and develop two digital marketing team members.
• Analyze performance data and drive insights to optimize spend.

Skills

Digital marketing experience

Team management and mentorship

Strong understanding of paid media

Data-driven mindset

Communication and collaboration skills

Fast-paced work adaptability

Job description

Cozy Earth, recognized as the #299 fastest-growing company on the Inc. 5000 list, is at the forefront of home luxury and apparel. Our mission is to transform everyday comfort with our incredibly soft, temperature-regulating bedding, sleepwear, loungewear, and bath products. As the only brand to earn a spot on "Oprah's Favorite Things" for five years in a row across five different categories, we pride ourselves on exceptional quality and innovation.

We're excited to expand our team with a Digital Marketing Manager who will play a key role in driving growth across our digital channels. This individual will own and execute performance-driven digital strategies while managing and mentoring a small team, optimizing campaigns, and partnering cross-functionally to elevate Cozy Earth's online presence and customer experience.

Responsibilities

• Own and execute Cozy Earth's digital marketing strategy across paid search, paid social, display, and emerging digital channels
• Manage, mentor, and develop two digital marketing team members, providing clear direction, feedback, and growth opportunities
• Plan, launch, and optimize full-funnel campaigns focused on acquisition, conversion, and retention
• Analyze performance data and KPIs to drive insights, optimize spend, and improve ROI
• Collaborate closely with Creative, Retention, Web, and Product teams to ensure cohesive messaging and execution
• Manage agency and platform partners as needed (Meta, Google, affiliates, etc.)
• Stay current on digital marketing trends, platform updates, and best practices to keep Cozy Earth competitive
• Support testing and experimentation initiatives to continuously improve performance and scalability
• Other duties as assigned

Skills and Qualifications

• 3-5 years of experience in digital or performance marketing, preferably in eCommerce or DTC
• Experience managing and mentoring direct reports
• Strong understanding of paid media platforms (Google, Meta, TikTok, etc.) and performance metrics
• Data-driven mindset with the ability to turn insights into action
• Excellent communication and collaboration skills
• Comfortable working in a fast-paced, growth-stage environment
• Experience with budgeting, forecasting, and performance reporting is a plus

Benefits

• Comprehensive Benefits: Medical, dental, and vision coverage to keep you healthy.
• Future Planning: 401K plan to secure your financial future.
• Work-Life Balance: Flexible PTO to ensure you have the time you need for rest and relaxation.
• Wellness Perks: Monthly self-care benefit to support your overall well-being.
• Exclusive Discounts: Access generous discounts on all our products.

Cozy Earth is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.