TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

TikTok; San Jose (CA); On-site; USD 149,000 - 247,000; Full time

Job summary

A leading company in the social networking space is seeking a Senior Product Manager to enhance its E-commerce strategy through innovative solutions and effective user engagement tactics. This role focuses on optimizing shopping flows, traffic management, and fostering collaboration across global teams, ensuring a quality marketplace experience.

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Qualifications

• Experience in product strategy for E-commerce or platform products.
• International collaboration across diverse time zones.
• Strong logical thinking with the ability to derive actionable solutions.

Responsibilities

• Define and optimize the user shopping flow on the TikTok platform.
• Develop traffic control strategies for user flow optimization.
• Establish user monitoring index system for compliance and satisfaction.

Skills

Data analysis

Communication

Collaboration

Tools

SQL

Python

Job description

TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

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Responsibilities
About the Team:
TikTok Shop is a discovery-based E-commerce platform dedicated to becoming the first choice for users to discover and get good products at good prices. In multiple scenarios such as livestream E-commerce and video content E-commerce fields, the international E-commerce business hopes to provide a more personalized, proactive, and efficient consumption experience for global users, provide reliable platform services for merchants, and achieve our mission of "to sell good things at a good price easier; to make life better at user's fingertips".

TikTok Shop's Governance and Experience is a global team responsible for ensuring our marketplace is safe and trustworthy for not only our users but also sellers and creators. Risk detection abilities, fairness and healthiness of the E-commerce ecosystem, content and commodity quality, and post-order experiences are what we strive to improve. We value user satisfaction and work on policies, rules, and systems to ensure quality and govern the marketplace in all aspects.

Responsibilities:
- Define and optimize the user shopping flow on the TikTok platform to enhance the overall shopping experience, with a particular focus on platform traffic distribution and centralized shopping channels including recommendation systems, search functionalities, and affiliate matchmaking.
- Develop and implement traffic control strategies to manage and optimize the flow of users on the platform, ensuring balanced and efficient distribution of traffic to various E-commerce scenarios.
- Build a compliant ecosystem by creating solutions to measure and monitor the structural compliance of the market, ensuring fairness and integrity across the platform. Establish a comprehensive monitoring index system, track data, and be responsible for improving product penetration and user satisfaction.
- Develop diverse content and creator strategies tailored to international markets and user characteristics to boost user satisfaction and E-commerce efficiency on the platform.
- Identify essential user needs through empathy, addressing user pain points, promoting cross-departmental collaboration, and coordinating with partners to achieve collective goals.

Qualifications
Minimum Qualifications:
- Experience in product strategy within content products, platform products, risk control products, or AI products.
- Experience working with international partners across different time zones and cultures, demonstrating strong communication and collaboration skills.
- Technical skills in data analysis (SQL, Python).

Preferred Qualifications:
- Strong logical thinking and independent data analytics ability, with the capability to understand complex business scenarios and demands, combine data analytics with business needs, define problems, and devise actionable solutions.
- Excellent communication and persuasion skills, organizational coordination, and ability to handle pressure, with a result-oriented mindset.
- A good understanding and practical experience of back-end technology, platform products, or models, particularly in the context of E-commerce traffic control and optimization.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $149040 - $246400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Social Networking Platforms

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