Senior Product Manager - Creator & Content Ads

TikTok; San Jose (CA); On-site; USD 165,000 - 414,000; Full time

Job summary

A leading company is seeking a Senior Product Manager to drive brand advertising innovations and build high-volume creator content products. This role involves collaborating across teams to enhance user-generated content, emphasizing understanding brand needs and leveraging technology for impactful advertising solutions.

Benefits

401(k) savings plan with company match

Medical, dental, and vision insurance

Paid parental leave

Short-term and long-term disability coverage

Life insurance and wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Qualifications

• 3+ years of product experience in Brand Ads or Creator Platform.
• Proven ability to influence cross-functional teams.
• Experience in creator recruitment, tools, or management flow.

Responsibilities

• Drive the evolution and innovation of UGC in brand advertising.
• Design product workflow for content submissions and gameplay.
• Collaborate with global operations to identify brand advertisers' needs.

Skills

Communication

Problem Solving

Education

BA/BS degree

Job description

Get AI-powered advice on this job and more exclusive features.

Responsibilities
The mission of Creator & Content Ads is to provide cutting-edge and unique solutions via innovative products & advanced technology to enable and empower brands to thrive on TikTok. Creator & Content Ads is a form of advertising that encourages users or influencers to promote brands or products by creating high-quality content that is highly consistent with brand values and image through certain incentives such as traffic, monetary rewards, etc. At its core, this approach softens the ‘hard sell’ nature of traditional ads by leveraging storytelling, interactivity, and entertainment to engage audiences. It subtly conveys brand messaging and fosters emotional connections.

Responsibilities:
1. Be responsible for building products of large-volume and high-quality creator content targeting brand clients, drive the evolution and innovation of UGC (User Generated Content) in the scenarios of brand advertising, continuously drive client budgets, and be accountable for the revenue of brand advertising.
2. Be responsible for the product workflow design of content submissions and content gameplay, including key modules such as creator recruitment, reward distribution, optimization of the creator's content submission experience, and innovative gameplay, and be accountable for creator experience metric of the product
3. Collaborate with the algorithm, improve the quality of UGC content and the effectiveness of traffic through measures such as optimizing the content pricing strategies, content distribution strategies, and be accountable for the performance of the product
4. Collaborate with global operations and sales, have an in-depth understanding of the brand advertising ecosystem, identify the needs of brand advertisers, propose brand advertising solutions related to creator content, and be accountable for the long-term strategies of product

Qualifications
Minimum Qualifications:
- BA/BS degree.
- 3+ years of product experience in Brand Ads or Creator Platform
- Product experience is required in one or more of the following areas: creator recruitment, creator tools, creator management flow
- Proven ability to influence cross-functional teams and stakeholders.

Preferred Qualifications:
- Strong communication skills to convey technical and business concepts effectively.
- Excellent problem-solving skills and the ability to develop solutions.

About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.


Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.


TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request


Job Information
【For Pay Transparency】Compensation Description (Annually)
The base salary range for this position in the selected city is $165120 - $414000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at TikTok by 2x

Get notified about new Senior Product Manager jobs in San Jose, CA.

San Jose, CA $180,000.00-$312,000.00 1 week ago

San Jose, CA $180,000.00-$330,000.00 2 weeks ago

Principal Product Manager - Go-to-market Artificial Intelligence & Agents

Senior Product Manager - Account Recovery & Abuse

Palo Alto, CA $154,000.00-$200,000.00 3 hours ago

Senior Product Manager, Behind the Meter and Channel Solutions

Principal Product Manager – LinkedIn Audience Network (LAN)

Lead Product Manager - TikTok Search Results Experience and GenAI Application

San Jose, CA $210,000.00-$450,000.00 1 week ago

Senior Product Manager (Zero Trust Identity)

Senior Product Manager | Web3 | San Francisco (remote options) | $180,000 - $250,000 + Token Grant + Benefits

San Francisco Bay Area $225,000.00-$250,000.00 3 weeks ago

TikTok Shop - Senior Product Manager - Creator and Content Governance

San Jose, CA $165,120.00-$414,000.00 6 days ago

Redwood City, CA $200,000.00-$220,000.00 2 weeks ago

Senior Product Manager, Content Platform

TikTok Shop - Senior Product Manager - Ecosystem, Seller/Creator Performance Score

San Jose, CA $165,120.00-$311,600.00 1 week ago

Sunnyvale, CA $227,000.00-$320,000.00 1 week ago

Principal Product Manager (SASE Agent Support)

Sunnyvale, CA $190,000.00-$211,000.00 3 days ago

TikTok Shop - Senior Product Manager - Ecosystem, Seller/Creator Performance Score

San Jose, CA $210,000.00-$414,000.00 1 week ago

TikTok Shop - Senior Product Manager - Ecosystem and Traffic Strategy

San Jose, CA $210,000.00-$414,000.00 5 days ago

Principal Product Manager - Trust Foundations (Integration, Actioning and Governance)

Mountain View, CA $236,000.00-$319,000.00 1 week ago

Senior Product Manager, Privacy and Responsibility, Data Control

San Jose, CA $150,000.00-$250,000.00 6 days ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.