TikTok Shop - Product Operations Manager, Livestream

TikTok Inc.; Seattle (WA); On-site; USD 116,000 - 198,000; Full time

Benefits offered by this job

Health, dental, vision insurance

401(k) with company match

Paid parental leave

Short-term and long-term disability

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time

Job summary

TikTok Inc. is seeking a hands-on operations/product professional to own merchant education systems and scalable educational playbooks for TikTok Shop’s live features. You will collaborate across product, engineering, marketing, and category teams to drive growth and improve live commerce experiences.

You will apply AI across workflows, train internal teams and external creators, and expand distribution channels while tracking impact to unlock opportunities in the live ecosystem.

Qualifications

• 2+ years in internet/tech operations or product roles.
• Ability to break down complex problems into actionable solutions.
• Ability to apply AI in practical business scenarios (content generation, automation, AI tools).
• Strong cross-functional collaboration and project management with solid data analysis capabilities.

Responsibilities

• Own development of merchant education systems and operational playbooks.
• Leverage AI to improve efficiency and quality across live ecosystem.
• Train internal teams and external merchants/creators; provide Q&A support and troubleshooting.
• Identify user needs through research and feedback; translate insights into product improvements.
• Expand distribution channels and track effectiveness.

Skills

Experience in internet/tech ops or PM

AI in business applications

Cross-functional collaboration

Project management

Data analysis

Education

Bachelor's degree or equivalent

Job description

Responsibilities

About the Team

The LIVE E-commerce Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.

You will own the development of merchant education systems and operational methodologies, leverage AI to improve efficiency and quality, and work cross-functionally to unlock growth opportunities across the live ecosystem

• Build a deep understanding of TikTok Shop live features, and develop scalable education content and operational playbooks (e.g., articles, videos, FAQs).
• Expand distribution channels and track effectiveness.
• Provide training for internal teams and external merchants/creators, including Q&A support, issue troubleshooting, and online/offline sessions.
• Identify user needs through research and feedback, translate insights into product improvements, and drive adoption of live product features.
• Apply AI across workflows such as content creation, Q&A support, and case analysis; explore AI-driven tools or workflows to scale impact.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2+ years of experience in internet/tech operations or product roles;
• Ability to break down complex problems into actionable solutions and develop repeatable methodologies
• Ability to apply AI in practical business scenarios, such as content generation (e.g., education materials, scripts, case analysis), workflow automation, or using AI tools/agents to improve efficiency (hands‑on project experience preferred)
• Strong cross‑functional collaboration and project management skills, with solid data analysis capabilities

• Experience in e-commerce or live commerce is a plus
• Experience with creator ecosystems or content based commerce.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $115520 - $198360 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Responsibilities

About the Team

The LIVE E-commerce Operations team is committed to building a vibrant, trustworthy, and engaging marketplace in Tiktok, where customers discover and purchase. Our mission is to empower sellers and delight customers by defining and executing strategies for robust merchandise growth. We optimize the user journey across various shopping channels and work cross-functionally with product, engineering, marketing, and category teams. We are the bridge between our sellers' needs and our platform's capabilities, constantly striving to create a seamless and prosperous ecosystem for all.

You will own the development of merchant education systems and operational methodologies, leverage AI to improve efficiency and quality, and work cross-functionally to unlock growth opportunities across the live ecosystem

• Build a deep understanding of TikTok Shop live features, and develop scalable education content and operational playbooks (e.g., articles, videos, FAQs).
• Expand distribution channels and track effectiveness.
• Provide training for internal teams and external merchants/creators, including Q&A support, issue troubleshooting, and online/offline sessions.
• Identify user needs through research and feedback, translate insights into product improvements, and drive adoption of live product features.
• Apply AI across workflows such as content creation, Q&A support, and case analysis; explore AI-driven tools or workflows to scale impact.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 2+ years of experience in internet/tech operations or product roles;
• Ability to break down complex problems into actionable solutions and develop repeatable methodologies
• Ability to apply AI in practical business scenarios, such as content generation (e.g., education materials, scripts, case analysis), workflow automation, or using AI tools/agents to improve efficiency (hands‑on project experience preferred)
• Strong cross‑functional collaboration and project management skills, with solid data analysis capabilities

• Experience in e-commerce or live commerce is a plus
• Experience with creator ecosystems or content based commerce.