TikTok Shop - Product Manager, Livestream Seller Tools

TikTok Inc.; Seattle (WA); On-site; USD 176,000 - 280,000; Full time

Job summary

TikTok Inc. in Seattle seeks a product manager specializing in e-commerce live streaming. You will own cross‑functional product initiatives from pre‑live to post‑live, driving growth for merchants and creators on livestreams.

You will gather merchant insights, translate them into product strategies, and design scalable solutions to remove bottlenecks in merchant and creator operations. You will also develop a deep understanding of the U.S. market to inform strategic decisions and prioritization.

Qualifications

• 3+ years in product management for consumer-facing mobile or web/Internet companies.
• Strong cross-functional collaboration and project management skills.
• Fast learner with ownership and self-motivation.
• Excellent communication, coordination, and stakeholder management; high energy and accountability.

Responsibilities

• Develop deep understanding of e-commerce live streaming and merchant/creator dynamics; identify growth opportunities and design end-to-end solutions to improve live supply and efficiency.
• Own outcomes; break down complex problems into actionable strategies and drive scalable solutions to address bottlenecks in merchant and creator operations.
• Gather insights from merchants and creators and translate them into product strategies and solution designs; identify root causes and assess impact.
• Develop understanding of the U.S. market to inform strategic judgment and product decisions.

Skills

PM experience

Cross-functional

Ownership

Communication

Job description

Responsibilities

About the team

Our Creator and Affiliate Product team builds the bridge between inspiration and commerce. We design the platforms, tools, and marketplaces that empower creators to showcase merchandise and drive tangible growth for merchants. Within this ecosystem, the Seller Live team specializes in streamlining the livestreaming experience, creating frictionless tools that help sellers connect with their audience in real time and convert engagement into sales.

Responsibilities

• Develop a deep understanding of e-commerce live streaming, including the business dynamics of merchants and creators. Identify growth opportunities and design end-to-end solutions across pre-live, in-live, and post-live stages to systematically improve live supply and operational efficiency.
• Demonstrate strong business acumen and ownership of outcomes. Break down complex problems into actionable strategies, and drive structured, scalable solutions to address key bottlenecks in merchant and creator operations.
• Gather first-hand insights through direct engagement with merchants and creators, and translate them into product strategies and solution designs. Ability to abstract common patterns from individual cases, identify root causes, and assess broader impact.
• Develop a deep understanding of the U.S. market, including merchant/creator business models and user behavior. Leverage landscape insights to continuously strengthen strategic judgment and product decision-making.

Qualifications

Minimum Qualifications

• A minimum of 3 years' experience in product management in Consumer-Facing mobile or web / Internet companies.
• Strong cross-functional collaboration and project management skills, with the ability to drive high-quality and efficient execution.
• Fast learner with strong ownership and self-motivation. Passionate about work, innovative, resilient, and capable of critical thinking.
• Excellent communication, coordination, and stakeholder management skills. High level of energy, accountability, and team spirit.

Preferred Qualifications

• Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred.
• Experience with live streaming tools or platforms.
• Experience in internet product roles; background in e-commerce or retail is preferred. Experience with live streaming products is a strong plus.

Job Information

[For Pay Transparency] Compensation Description (annually)

The base salary range for this position in the selected city is $176320 - $280440 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Responsibilities

Responsibilities

About the team

Our Creator and Affiliate Product team builds the bridge between inspiration and commerce. We design the platforms, tools, and marketplaces that empower creators to showcase merchandise and drive tangible growth for merchants. Within this ecosystem, the Seller Live team specializes in streamlining the livestreaming experience, creating frictionless tools that help sellers connect with their audience in real time and convert engagement into sales.

Responsibilities

• Develop a deep understanding of e-commerce live streaming, including the business dynamics of merchants and creators. Identify growth opportunities and design end-to-end solutions across pre-live, in-live, and post-live stages to systematically improve live supply and operational efficiency.
• Demonstrate strong business acumen and ownership of outcomes. Break down complex problems into actionable strategies, and drive structured, scalable solutions to address key bottlenecks in merchant and creator operations.
• Gather first-hand insights through direct engagement with merchants and creators, and translate them into product strategies and solution designs. Ability to abstract common patterns from individual cases, identify root causes, and assess broader impact.
• Develop a deep understanding of the U.S. market, including merchant/creator business models and user behavior. Leverage landscape insights to continuously strengthen strategic judgment and product decision-making.

Qualifications

Qualifications

Minimum Qualifications

• A minimum of 3 years' experience in product management in Consumer-Facing mobile or web / Internet companies.
• Strong cross-functional collaboration and project management skills, with the ability to drive high-quality and efficient execution.
• Fast learner with strong ownership and self-motivation. Passionate about work, innovative, resilient, and capable of critical thinking.
• Excellent communication, coordination, and stakeholder management skills. High level of energy, accountability, and team spirit.

Preferred Qualifications

• Familiar with TikTok and mainstream e-commerce platforms, experience in content-based e-commerce is highly preferred.
• Experience with live streaming tools or platforms.
• Experience in internet product roles; background in e-commerce or retail is preferred. Experience with live streaming products is a strong plus.