TikTok Shop - Assortment Strategy Manager

TikTok Inc.; Los Angeles (CA); On-site; USD 151,000 - 342,000; Full time

Job summary

TikTok Inc. in Los Angeles is seeking a Senior Manager for eCommerce Strategy to drive product assortment and market-fit initiatives across TikTok Shop. You will analyze consumer trends, identify growth categories, and collaborate with cross-functional teams to shape supply and pricing strategies.

The role emphasizes data-driven decision making, strategic partnership with merchant teams, and a focus on delivering high-quality product experiences that sustain growth across the US market.

Qualifications

• Bachelor's degree in Business, Economics, Marketing, Data Science, or related field.
• 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, or retail strategy.
• Strong analytical capabilities and data-driven identification of business opportunities.
• Familiarity with consumer trends and retail/e-commerce market dynamics.

Responsibilities

• Analyze consumer demand trends and identify key product categories, brands, and price segments with growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and align products with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Support major campaigns by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen availability and competitiveness.
• Monitor product performance and market trends and refine assortment strategies for sustainable growth.

Skills

Analytical capabilities

Data-driven decision making

Market dynamics understanding

Education

Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field

Job description

Responsibilities

About the Team

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

Responsibilities

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.

Qualifications

Minimum Qualifications

• Bachelor's degree in Business, Economics, Marketing, Data Science, or a related field.
• 5+ years of experience in e-commerce, marketplace strategy, category management, consulting, retail strategy, or related industries.
• Strong analytical capabilities and experience using data to identify business opportunities.
• Familiarity with consumer trends and retail or e-commerce market dynamics.

Preferred Qualifications

• Experience working in marketplace platforms, retail strategy, consulting, or category management.
• Strong business judgment and structured problem-solving capabilities.
• Experience working with data to support business analysis and strategic planning.
• Self-driven with strong ownership and the ability to adapt in a fast-moving environment.

Job Information

The base salary range for this position in the selected city is $151050 - $342000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.

Responsibilities

Responsibilities

About the Team

The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join us to build an e-commerce ecosystem that is innovative, secure and intuitive for our users together.

Responsibilities

• Analyze consumer demand trends and identify key product categories, brands, and price segments with strong growth potential on TikTok Shop.
• Develop product assortment strategies that strengthen platform supply and ensure products align with market demand.
• Partner with merchant strategy teams and industry teams to guide supply development in priority product categories.
• Supported major campaigns and marketing initiatives by identifying high-potential products and category opportunities.
• Conduct data-driven analysis to identify supply gaps and propose targeted initiatives to strengthen product availability and competitiveness.
• Monitor product performance and market trends, and continuously refine assortment strategies to support sustainable growth.