TikTok Shop Lead

DESIGNME Hair; United States; Vor Ort; USD 90.000 - 140.000; Vollzeit

Zusammenfassung

DESIGNME Hair seeks a TikTok Shop Lead to drive growth across sales, promotions, and creator partnerships.

You will own creator recruitment, activation, and ongoing affiliate engagement while coordinating LIVE shopping initiatives and content strategy with the E‑commerce and Social Media teams.

Qualifikationen

• 3+ years of hands-on TikTok Shop experience.
• Experience growing creator and affiliate programs.
• Strong analytical and organizational skills.
• Proactive, self-starter who tests new approaches.
• Strong communication and relationship-building skills.

Aufgaben

• Grow TikTok Shop sales and profitability through growth & promotions.
• Own recruitment, activation, and engagement of creators and affiliates.
• Plan and coordinate LIVE shopping initiatives and creator partnerships.
• Monitor performance and optimize campaigns, content, and marketplace health.

Kenntnisse

TikTok Shop experience

Creator program growth

Analytical skills

Project management

Communication

Relationship building

Live hosting

Tools

TikTok Seller Center

Jobbeschreibung

TikTok Shop is changing the way people discover and shop for products, and we see a huge opportunity to make it a major growth channel for DESIGNME.

We're looking for a TikTok Shop Lead who knows the platform inside and out and knows how to turn that knowledge into results. From building a strong creator and affiliate network to executing promotions and growing LIVE shopping, you'll play a key role in shaping how DESIGNME shows up and sells on TikTok Shop.

This is a hands‑on role for someone who takes initiative, builds relationships, spots opportunities, and isn't afraid to test new ideas. You'll work closely with our E-commerce and Social Media teams to turn great ideas into activations that drive sales, with plenty of room to experiment, learn, and scale what works.

What You'll Do

TikTok Shop Growth & Promotions

• Develop and execute strategies to grow TikTok Shop sales and profitability.
• Manage the shop's promotional and activation calendar in collaboration with E-commerce, ensuring all promotions, bundles, and campaigns are aligned with the broader commercial plan before execution.
• Optimize product listings, storefront merchandising, and bundles to improve the shopping experience and conversion.
• Stay ahead of platform updates, trends, and competitor activity to identify new growth opportunities.

Creator & Affiliate Growth

• Own creator recruitment, outreach, sampling, activation, and ongoing affiliate engagement.
• Develop strategies to grow the creator network, improve activation rates, and increase creator-driven sales.
• Build relationships with top-performing creators and develop an engaged creator community, including through Discord.
• Continuously test and improve creator outreach and engagement strategies to increase the volume of shoppable content and sales.

Content & LIVE Shopping

• Develop the creator-generated content strategy for TikTok Shop, identifying effective content formats and product storytelling that drive sales.
• Plan and coordinate LIVE shopping initiatives, including creator/host partnerships, scheduling, and performance optimization.
• Be comfortable hosting LIVE sessions and representing the brand on camera.
• Collaborate with our Social Media team to align creator commerce opportunities with organic TikTok content.

Performance & Platform Management

• Monitor TikTok Shop performance, including sales, profitability, conversion, and creator-driven results, and turn insights into actionable growth opportunities.
• Track creator outreach, sampling, activation, and content performance to identify what's working and where improvements are needed.
• Maintain account health and platform compliance, proactively resolving issues that could affect shop performance.
• Ensure the operational details behind campaigns, creator activations, and product availability are in place for successful execution.

What We're Looking For:

• 3+ years of hands-on TikTok Shop experience, ideally on the brand or agency side.
• Experience growing creator and affiliate programs, with a strong understanding of how to recruit, activate, and retain creators.
• Strong knowledge of TikTok Shop Seller Center, affiliate tools, platform policies, and performance analytics.
• A solid understanding of TikTok trends, creator culture, and social commerce.
• Strong analytical and organizational skills, with the ability to manage multiple priorities and turn insights into action.
• A proactive, resourceful self-starter who takes ownership and is comfortable testing new approaches in a fast-moving environment.
• Strong communication and relationship‑building skills, with the confidence to engage creators, build partnerships, and host LIVE sessions.

Nice to have:

• Experience in beauty, haircare, or another consumer brand.
• Experience with TikTok LIVE production or hosting.
• Familiarity with Discord, creator outreach tools, or AI‑powered affiliate platforms.
• Experience with Shopify, Amazon, or other e-commerce marketplaces.