TikTok Shop Lead

Create Wellness; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health insurance

Dental and vision insurance

Flexible hybrid office in Manhattan

Generous PTO

Job summary

Create Wellness in New York is seeking a TikTok Shop Lead to own our channel end-to-end, from listings and pricing to affiliate management and content performance. You’ll collaborate with growth, creative, and influencer teams to scale the shop and drive GMV, ROAS, and conversions.

You’ll own the roadmap for a fast-growing channel, work across teams, and stay ahead of platform changes with a data-driven, owner mindset.

Qualifications

• 2–4 years of experience in TikTok Shop, social commerce, or a closely adjacent role.
• Hands-on experience managing a TikTok Shop account (not just running ads).
• Strong understanding of TikTok’s affiliate ecosystem and creator activation.
• Comfortable with performance data and able to connect content decisions to business outcomes.

Responsibilities

• Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health.
• Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs.
• Stay on top of platform updates, policy changes, and new features — and act on them fast.
• Drive toward key channel metrics: GMV, ROAS, conversion rate, affiliate-driven revenue.
• Build and manage Create’s TikTok Shop affiliate program — recruiting, activating, and retaining creators.
• Work closely with agency partner to scale affiliate outreach.
• Identify high-potential affiliates and route the right products and briefs to the right creators.
• Track affiliate performance and optimize commission structures and incentives.
• Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy.
• Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs).
• Identify hooks, formats, and narratives that convert — and build a testing framework around it.
• Support TikTok LIVE strategy and execution where applicable.
• Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance.
• Surface insights on what’s working and bring clear recommendations — not just data.
• Monitor competitive landscape and platform trends.

Skills

TikTok Shop

Affiliate marketing

Data-driven

Content optimization

Organization

Owner mindset

Tools

Shopify

Job description

We’re hiring a TikTok Shop Lead to own our TikTok Shop presence end-to-end — from channel strategy and listing optimization to affiliate management and content performance.

This role is for someone who:

• Lives on TikTok and understands what actually drives Shop conversions
• Is equal parts creative and analytical — knows a good hook and knows how to read the data behind it
• Wants to build something, not just maintain it
• Thinks about TikTok Shop in the context of the full business, not just one channel
• Has a passion for building community

You’ll own the roadmap for one of our fastest-growing channels and work closely with the growth, creative, and influencer teams to scale it.

What You’ll Do TikTok Shop Strategy & Operations

• Own the TikTok Shop channel: listings, product catalog, pricing, promotions, and storefront health
• Manage Combined Listings, flavor/variant consolidation, and listing architecture across SKUs
• Stay on top of platform updates, policy changes, and new features — and act on them fast
• Drive toward key channel metrics: Videos per day, GMV, ROAS, conversion rate, affiliate-driven revenue

Affiliate & Creator Management

• Build and manage Create’s TikTok Shop affiliate program — recruiting, activating, and retaining creators
• Work closely with agency partner to scale affiliate outreach
• Identify high-potential affiliates and route the right products and briefs to the right creators
• Track affiliate performance and optimize commission structures and incentives
• Coordinate with the broader influencer team to align Shop affiliates with paid whitelisting strategy

Content & Creative

• Work with creators and internal teams to develop Shop-native content (lives, shoppable videos, PDPs)
• Identify what hooks, formats, and narratives convert — and build a testing framework around it
• Support TikTok LIVE strategy and execution where applicable

Analytics & Reporting

• Own TikTok Shop reporting: GMV, affiliate revenue, conversion, traffic sources, and content performance
• Surface insights on what’s working and bring clear recommendations — not just data
• Monitor competitive landscape and platform trends

Requirements

• 2-4 years of experience in TikTok Shop, social commerce, or a closely adjacent role
• Hands-on experience managing a TikTok Shop account (not just running ads against one)
• Strong understanding of TikTok’s affiliate ecosystem and creator activation
• Comfortable with performance data and able to connect content decisions to business outcomes
• Organized and process-oriented — you can manage a lot of moving pieces without dropping any

What We’re Looking For

• You think like an owner, not a coordinator
• You’re excited about where social commerce is going — and want to help lead it
• You’re fast, resourceful, and don’t wait to be told what to do
• You care about GMV and real business outcomes, not vanity metrics

Nice to Have

• Experience with TikTok Shop Seller Center, metafields, and Combined Listings
• Background in influencer or affiliate marketing
• Familiarity with Shopify and DTC ecommerce metrics
• Experience running or supporting TikTok LIVE commerce

Benefits

• Competitive compensation
• Fully-paid health, dental, and vision insurance
• Manhattan office with a flexible hybrid setup and generous PTO

Why You’ll Love Working Here

At Create Wellness, we’re building a category-defining wellness brand that helps people feel their best every day. You’ll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it. This role has a real seat at the table—you’ll directly shape how Create goes to market.