TikTok Shop Growth & Operations Coordinator (Hybrid)

Wella International; Calabasas (CA); Hybrid; USD 62,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Life and disability insurance

401(k) retirement plan

Paid holidays and PTO

Job summary

Wella Company in Calabasas, CA is seeking a TikTok Shop Operations Coordinator to support a multi-brand TikTok Shop program with real GMV targets and creator relationships. This role offers ownership as the channel scales and collaboration across marketing, logistics, and live events.

The position provides cross‑functional exposure to creator programs, LIVE commerce, events, and channel strategy, with a focus on operational excellence and data‑driven decision making.

Qualifications

• Bachelor’s degree preferred but not required.
• 1–3 years in influencer marketing, creator ops, social commerce, or e‑commerce.
• Hands‑on TikTok Shop experience (Seller Center, Creator Marketplace, or affiliate); strong Excel/Sheets skills — builds trackers, not just fills them.
• Genuinely obsessed with TikTok — thinks critically about what works and why.
• Curious about the psychology of sales and conversion.
• A self‑starter who juggles multiple brands calmly under pressure.

Responsibilities

• Supports recruitment, onboarding, and performance tracking against GMV and posting targets.
• Runs sprint execution, including tiered incentives, prize fulfillment, and re‑engagement.
• Coordinates LIVE logistics (scheduling, product prep, run‑of‑show) and aligns sessions with key selling moments; monitors live sessions.
• Supports creator summits, activations, and content days; tracks post‑event output such as content, GMV, and sentiment.
• Maintains weekly GMV/performance dashboards across brands and agencies; pulls data from TikTok Shop Seller Center and flags trends and anomalies.
• Serves as day‑to‑day contact for agency partners; tracks action items and timelines.
• QA listings and pricing across storefronts; maintains SKU‑level FBT inventory tracking.
• Coordinates inbound shipments against key event deadlines (e.g., BFCM, DFYD).

Skills

Influencer marketing

Creator ops

Social commerce

E-commerce

TikTok Shop experience

Education

Bachelor's degree

Tools

Excel/Sheets

Job description

Wella Company in Calabasas, CA is seeking a TikTok Shop Operations Coordinator to support a multi-brand TikTok Shop program with real GMV targets and creator relationships. This role offers ownership as the channel scales and collaboration across marketing, logistics, and live events.

The position provides cross‑functional exposure to creator programs, LIVE commerce, events, and channel strategy, with a focus on operational excellence and data‑driven decision making.