TikTok Shop Growth Manager – Beauty (Performance-Driven)

Global Beauty Care; New York (NY); Hybrid; USD 90,000 - 130,000; Full time

Job summary

A leading beauty company is searching for a dedicated TikTok Shop Growth Manager to drive significant growth and revenue through strategic planning and execution on TikTok. You will own the growth targets and manage relationships with affiliates to scale profitably. This mid-senior level role requires proven success in scaling beauty brands, data-driven decision-making, and a strong understanding of social media trends. Join a dynamic environment that prioritizes accountability and results-driven performance.

Qualifications

• Proven success managing TikTok Shop for beauty brands (skincare, haircare, cosmetics).
• Deep understanding of TikTok Shop affiliates and creator seeding.
• Experience in managing budgets while protecting margins.

Responsibilities

• Full ownership of TikTok Shop revenue and growth for beauty products.
• Achieve GMV and profitability targets.
• Analyze content performance and make quick decisions.

Skills

Managing TikTok Shop for beauty brands

Scaling revenue

Understanding of TikTok Shop affiliates

Product intuition for beauty trends

Data-driven decision making

KPI-focused

Job description

TikTok Shop Growth Manager – Beauty (Performance-Driven)

We’re Hiring: TikTok Shop Growth Manager – Beauty (Performance-Driven)

Location: Hybrid

Type: Full-Time / Contract (Performance-Based)

We are looking for an elite TikTok Shop Growth Manager with direct, hands‑on experience scaling our beauty brands on TikTok Shop. This is a results‑first role for someone who knows how to turn trending beauty products into consistent, profitable revenue.

If you’ve built, scaled, and optimized TikTok Shop beauty businesses, managed high‑performing affiliate ecosystems, and can confidently own revenue targets—this role is for you.

🟢 What You’ll Own (No Hand‑Holding)

• Full ownership of TikTok Shop revenue and growth for our beauty portfolio
• Aggressive GMV, ROAS, and profitability targets—you are accountable for results
• Product and bundle strategy: identifying winning beauty SKUs, hero products, and high‑converting bundles
• Affiliate domination: recruiting, activating, and scaling beauty creators and affiliates who consistently convert
• Content performance optimization: analyzing what content sells, doubling down on winners, and killing losers fast
• Smart capital allocation: investing marketing dollars aggressively but intelligently to scale profitably
• Daily performance monitoring: dashboards, metrics, and rapid iteration
• Staying ahead of TikTok Shop beauty trends, policy changes, and algorithm shifts

📊 Metrics You Will Be Measured On

• GMV growth and revenue velocity
• ROAS and marketing efficiency
• Conversion rates and AOV (especially via bundles)
• Speed of testing and scaling winning beauty products

💄 Required Experience (Non‑Negotiable)

• Proven success managing TikTok Shop for beauty brands (skincare, haircare, cosmetics, or wellness‑adjacent)
• Demonstrated ability to scale TikTok Shop revenue, not just maintain it
• Deep understanding of TikTok Shop affiliates, creator seeding, and commission strategies
• Strong product intuition for beauty trends, UGC‑driven selling, and impulse purchases
• Experience managing budgets and scaling spend while protecting margins
• Data‑driven decision maker who moves fast and executes decisively
• You think in KPIs, dashboards, and growth levers
• You’ve launched products that went viral or consistently sold on TikTok Shop
• You’re comfortable being measured weekly and monthly on performance
• You treat the TikTok Shop like a business unit, not a side channel

🚀 Why This Role Is Different

• Real ownership, real budget, real accountability
• Opportunity to scale beauty products with strong creative potential
• Performance‑based compensation opportunities tied to results
• Ability to move fast without bureaucracy

📩 How to Apply

Applicants must include:

• Specific examples of beauty TikTok Shops or brands you’ve scaled
• Concrete results (GMV, growth %, ROAS, affiliate revenue contribution)
• A brief explanation of your TikTok Shop growth strategy for beauty

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales