TikTok Shop Growth Manager

Scale Jet; Miami (FL); Remote; USD 95,000 - 135,000; Full time

Job summary

FOLQS, a fast-growing D2C supplement brand, seeks a remote TikTok growth lead to own the end-to-end strategy for Shop, affiliates, creators and content pipelines. You will drive GMV-focused initiatives, manage platforms, and scale partnerships with a data-driven approach.

You will collaborate with founders, leverage AI tools for outreach and briefs, and oversee a full-cycle creator program across 50+ creators monthly, with a strong emphasis on measurable performance and FTC compliance.

Qualifications

• 3-5+ years in TikTok creator/affiliate/influencer roles for D2C e-commerce brands or D2C agencies.
• You've personally run a TikTok Shop affiliate program with measurable GMV.
• Fluent in TikTok Creator Marketplace + one platform (Social Snowball/GRIN/Aspire/Modash/Insense).
• Volume operator — 50+ creators/month outreach, with reply-rate data.
• Strong written English — you brief creators and run outreach.
• Performance-minded — you measure work in conversions and GMV, not followers.
• You live and breathe AI tools — daily use for outreach, briefs, content ideation, ops.

Responsibilities

• Own the overall TikTok Shop growth strategy with channel P&L thinking and targets.
• Build, manage, and scale the TikTok Shop Affiliate Program including onboarding and commissions.
• Develop a scalable creator and UGC acquisition engine to drive content and sales.
• Run Folqs organic strategy: trends, cadence, community.
• Provide FTC-compliant creator briefing.
• Produce performance reports: GMV, orders, CAC, creator ROI.

Skills

TikTok marketing

Affiliate programs

Influencer outreach

Content briefs

Performance analytics

Creator marketplace

Tools

Social Snowball

GRIN

Aspire

Modash

Insense

Job description

FOLQS is a fast-growing D2C supplement brand in the United States (colostrum + beef organs). TikTok is our next major growth channel - we're hiring one person to own the entire account end-to-end: TikTok Shop affiliates, creator partnerships, influencer outreach, and the content pipeline that feeds it all.

What you'll own:

• The overall TikTok Shop growth strategy, including channel P&L thinking, growth targets, testing roadmap, and prioritization across affiliates, content, and paid media
• Build, manage, and scale the TikTok Shop Affiliate Program, including creator sourcing, vetting, onboarding, briefing, commissions, Open Collaboration, Targeted, VIP programs, and relationship management
• Develop a scalable creator and UGC acquisition engine that consistently generates content and creators capable of driving sales
• Run Folqs organic strategy: trends, cadence, community
• FTC-compliant creator briefing
• Performance reporting: GMV, attributed orders, CAC, creator ROI - not vanity metrics
• Affiliate platform ops (Social Snowball / GRIN / Aspire or equivalent)

You are:

• 3-5+ years in TikTok creator/affiliate/influencer roles for D2C e-commerce brands or D2C agencies
• You've personally run a TikTok Shop affiliate program with measurable GMV
• Fluent in TikTok Creator Marketplace + one platform (Social Snowball / GRIN / Aspire / Modash / Insense)
• Volume operator — 50+ creators/month outreach, with reply-rate data
• Strong written English (you brief creators and run outreach)
• Performance-minded - you measure work in conversions and GMV, not followers
• You live and breathe AI tools - daily use for outreach, briefs, content ideation, ops.
• Coachable - you work alongside the founders
• Bonus: Spark Ads / whitelisted content workflow experience, existing creator network in supplement/wellness/beauty, FTC compliance basics

Schedule: Fully remote. Minimum 6-hour overlap with US Eastern Time (10am–4pm ET).