TikTok Shop Growth Director: Strategy & Performance

ForceBrands; New York (NY); On-site; USD 180,000 - 230,000; Full time

Benefits offered by this job

Hybrid work in NYC

Job summary

ForceBrands in New York City is seeking a Director of Social Commerce for TikTok Shop to own and scale the business end-to-end. This role demands hands-on expertise with the TikTok Shop ecosystem, managing strategy, P&L, storefront operations, and campaigns.

You will lead affiliate content, optimize listings, and collaborate across teams to drive GMV, profitability, and brand growth in a fast-moving environment.

Qualifications

• Experience running or materially contributing to a TikTok Shop business.
• Strong TikTok Shop creator and affiliate program experience.
• Understanding of GMV, conversion, AOV, ROAS, and profitability.
• Ability to analyze a business and develop growth strategy.
• Entrepreneurial, proactive mindset in a lean, fast-moving environment.
• Experience with consumer brands or agencies is a plus.

Responsibilities

• Own and scale the TikTok Shop business strategy and commercial calendar.
• Own the channel P&L and drive GMV, conversion, profitability, and sustainable growth against KPIs.
• Analyze channel performance and implement strategies to improve results.
• Build, scale, and optimize the TikTok Shop affiliate program with creators.
• Lead affiliate strategy and manage a team member supporting execution.
• Own storefront and catalog management including listings, pricing, promotions, and inventory sync.
• Support TikTok Shop media strategy and LIVEs/Video ads.
• Shape livestream/LIVE commerce strategy and execution.
• Collaborate cross-functionally to align with brand-building goals.

Skills

TikTok Shop expertise

Affiliate program management

GMV/ROAS analysis

E-commerce strategy

Team leadership

Education

Bachelor's degree in Marketing, Communications, Business

Tools

TikTok Shop ads

Spark Ads

Video Shopping Ads

Job description

ForceBrands in New York City is seeking a Director of Social Commerce for TikTok Shop to own and scale the business end-to-end. This role demands hands-on expertise with the TikTok Shop ecosystem, managing strategy, P&L, storefront operations, and campaigns.

You will lead affiliate content, optimize listings, and collaborate across teams to drive GMV, profitability, and brand growth in a fast-moving environment.