TikTok Shop Affiliate Growth Strategist

AMZ Advisers; New Haven (CT); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Unlimited PTO

Hybrid work schedule

Job summary

Reach Social is seeking a growth-focused Affiliate GMV lead for a portfolio of TikTok Shop brands. You’ll own recruitment, commission structures, sampling, and retention across open collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.

You’ll recruit high-potential creators, run sampling to drive posts, transform one-video creators into repeat posters, track GMV metrics, and report weekly insights to internal teams and clients.

Qualifications

• 2+ years in affiliate marketing, influencer/creator marketing, social commerce, or performance marketing (agency experience preferred).
• Hands-on TikTok Shop experience, including Affiliate Center and Seller Center analytics (required).
• Experience owning revenue or performance targets across multiple accounts.
• Strong analytical skills: you turn data into clear next steps.
• A creative eye: you can explain why one video converts and another doesn’t.
• Clear, confident communication with clients and creators.
• Highly organized, with strong follow-through across many accounts at once.

Responsibilities

• Own monthly affiliate GMV targets for your accounts, and forecast and pace against them.
• Build each account’s affiliate plan across open collaborations, target collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.
• Set commission rates, bonuses, and incentives from performance data, protecting margin while growing output.
• Manage sampling and incentive budgets against ROI targets.
• Choose which products to push based on conversion rate, margin, and GMV potential.
• Recruit high-potential affiliates through Affiliate Center, targeted outreach, and our creator community.
• Run sampling so units go to creators likely to post and convert.
• Turn one-video creators into repeat posters: follow-ups, re-briefs, contests, tiered incentives, and reactivation campaigns.
• Track community health: sample-to-post rate, active affiliate rate, new-affiliate activation, and how evenly GMV is spread across creators.
• Spot rising creators early and move proven performers onto retainers or into LIVE.
• Break down top affiliate videos into the hooks, formats, demos, claims, and CTAs that drive sales.
• Turn those findings into creator briefs that steer the roster toward what converts.
• Hand winning affiliate content to our media team to scale with Spark Ads and GMV Max.
• Track the full funnel: GMV per affiliate, GMV per sample, sample-to-post rate, conversion, and commission ROI.
• Share weekly performance, insights, and next steps with internal teams and clients, and push back when the data supports it.
• Diagnose underperformance quickly and put corrective strategies in place.
• Work closely with Client Success, Media Buyers, and Shop Ops to align affiliate pushes with merchandising, promotions, and launches.

Job description

Reach Social is seeking a growth-focused Affiliate GMV lead for a portfolio of TikTok Shop brands. You’ll own recruitment, commission structures, sampling, and retention across open collaborations, TAP campaigns, retainers, and LIVE-focused affiliates.

You’ll recruit high-potential creators, run sampling to drive posts, transform one-video creators into repeat posters, track GMV metrics, and report weekly insights to internal teams and clients.