TikTok Shop Account Manager

Flywheel; Baltimore (MD); On-site; USD 120,000 - 130,000; Full time

Job summary

Flywheel is seeking an experienced Ecommerce Manager to support our TikTok Shop sellers, optimizing their online sales strategies across catalog management, creator attribution, paid media, and sales reporting. The role requires strong ecommerce operations and digital marketing expertise to drive growth.

The ideal candidate will blend data-driven insights with creative merchandising, collaborate across global teams and creators, and help sellers increase GMV while delivering robust performance

Qualifications

• Proven ecommerce management experience with retail and social platforms.
• Strong digital commerce skills and data-driven decision making.
• Ability to translate data into actionable strategies for clients.

Responsibilities

• Develop go-to-market and assortment strategies for TikTok Shop.
• Manage pricing, promotions, and item creation.
• Optimize product content and catalog health.
• Manage creator/affiliate partnerships and campaigns.
• Deliver sales reports and performance insights.

Skills

Ecommerce management

TikTok platform

Data analysis

Strategic thinking

Content optimization

Cross-functional collaboration

Tools

TikTok Ads Manager

Job description

About Flywheel

Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe, APAC, and China, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Agency

Flywheel

Job Function

Account Management and Growth

Job Subfunction

Account Management

Job Description

TikTok Shop: Account Manager

The Opportunity

We are seeking an experienced Ecommerce Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

What You Will Do

• Catalog, Item, and Product Strategy & Operations:
  • Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
  • Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
  • Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content upload.
  • Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.
• Creator Attribution Management:
  • Content Consultation: Provide advice on best practices for conversion-driving content.
  • Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
  • Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.
• Paid Media Strategy, Management & Optimization:
  • Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
  • Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.
• Sales Reporting & Analysis:
  • Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
  • Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
  • Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Who You Are

• Experienced: You have a proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
• Strategic: You possess strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
• Analytical: You excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
• Creative: You have a keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
• Collaborative: You work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.
• Detail-Oriented: You are meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.

This role offers an exciting opportunity to drive growth and innovation for TikTok Shop sellers in the dynamic world of ecommerce.

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.

Regional Perks of each Office listed in template in Lever.

Job Posting Perks - Regional

The Interview Process

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values‑fit as well as your professional experience; there may be some technical role‑specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation or Pair Programming/Live Coding exercise depending on the role. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

At Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.

Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you.

Please note, We do not accept unsolicited resumes.

$120,000.00 to $130,000.00 USD