Account Manager, TikTok

Flywheel; Baltimore (MD); On-site; USD 110,000 - 150,000; Full time

Benefits offered by this job

Regional Perks of each Office listedin

Job Posting Perks - Regional

Job summary

Flywheel is seeking an experienced Account Manager for TikTok Shop to optimize online sales strategies, manage catalogs, and collaborate with creators and affiliates. You will drive paid media, content optimization, and performance reporting for multiple seller accounts.

The role requires strong ecommerce operations knowledge, data-driven decision making, and cross-functional collaboration with clients, creators, and internal teams. In-office hybrid setup with Omnicom collaboration.

Qualifications

• Experience in ecommerce management for retail and social platforms like TikTok.
• Ability to translate data and insights into actionable strategies.
• Strong analytical skills and attention to detail.

Responsibilities

• Develop and implement go-to-market and assortment strategies for catalogs and items.
• Manage pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
• Advise on supply chain and product content optimization, and maintain catalog health.
• Discover, select, and manage creators and affiliates aligned with brand goals.
• Develop and manage budgets and campaigns across TikTok Ads Manager, optimizing performance.
• Produce monthly sales reports with GMV, AOV, and trend insights and recommendations.

Skills

Ecommerce management

TikTok platform experience

Data analysis

Cross-functional collaboration

Brand merchandising

Catalog management

Job description

About Flywheel

Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

Agency

Flywheel

Job Function

Media

Job Subfunction

Social Media and Influencer Marketing

Job Description

TikTok Shop: Account Manager

About Flywheel

Flywheel’s suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world’s leading brands. We give clients access to near real-time performance measurement and improve sales, share, and profit. With teams across the Americas, Europe and APAC, we offer a career with real impact, endless growth opportunities and the support you need to be the best you can be.

The Opportunity

We are seeking an experienced Account Manager to support our TikTok Shop sellers in optimizing their online sales strategies. This role is crucial in driving the success of our sellers by providing comprehensive support across catalog management, creator attribution, paid media strategies, and sales reporting. The ideal candidate will have a strong background in ecommerce operations, digital marketing, and a deep understanding of the TikTok platform.

What You Will Do

Catalog, Item, and Product Strategy & Operations

• Strategy Development: Create and implement go-to-market and assortment strategies, including hero product selection and new item creation.
• Pricing and Promotions: Manage and execute pricing strategies and promotions, including merchant-funded and TikTok-funded initiatives.
• Product Optimization: Consult on supply chain and fulfilment, optimize product card images and copy, and manage content uploads.
• Catalog Management: Conduct ongoing evaluations of retail-readiness for all SKUs, maintain the catalog, and ensure overall shop health.

Creator Attribution Management

• Content Consultation: Provide advice on best practices for conversion-driving content.
• Creator and Affiliate Management: Discover, select, and manage creators and affiliates, ensuring alignment with brand goals and high GMV-driving potential.
• Campaign Execution: Help build and share invitations and creative briefs with affiliates, manage data reporting, and boost top-performing organic content with paid media.

Paid Media Strategy, Management & Optimization

• Budget and Campaign Strategy: Develop and manage go-to-market budgets, execute and optimize campaigns across various ad types.
• Campaign Management: Continuously launch, manage, and optimize campaigns to meet KPIs, leveraging TikTok Ads Manager for scalable creative rotations.

Sales Reporting & Analysis

• Sales Reporting: Provide comprehensive sales reports, including gross sales, units, GMV, AOV, and trends.
• Performance Analysis: Deliver insights on creator and affiliate performance, media/ad spend, and overall campaign effectiveness.
• Monthly Summaries: Provide monthly summaries with data-driven insights, top-performing creatives and products, and recommendations for optimization.

Who You Are

• You have a proven track record in ecommerce management, particularly with retail and social media platforms like TikTok.
• You possess strong digital commerce skills and can translate data and insights into actionable strategies that drive results for clients/sellers.
• You excel in analyzing data, identifying trends, and making informed decisions that enhance performance.
• You have a keen eye for brand merchandising, optimizing product listings and content, ensuring high engagement and conversion rates.
• You work well working cross functionally with clients, global team members, creators, affiliates and fostering relationships that lead to successful campaigns.
• You are meticulous in managing catalogs and campaigns, ensuring that all aspects align with business objectives.

Working at Flywheel

We are proud to offer all Flywheelers a competitive rewards package and unparalleled career growth opportunities and a supportive, fun and engaging culture.

• Regional Perks of each Office listed in template in Lever.
• Job Posting Perks - Regional

The Interview Process

Every role starts the same, an introductory call with someone from our Talent Acquisition team. We will be looking for company and values-fit as well as your professional experience; there may be some technical role-specific questions during this call.

Every role is different after the initial call, but you can expect to meet several people from the team 1:1 and there might be further skill assessments in the form of a Take Home Assignment/Case Study Presentation. In your initial call, we will walk you through exactly what to expect the process to be.

Inclusive Workforce

At Flywheel, our goal is to create a culture where individuals of all backgrounds feel comfortable in bringing their authentic selves to work. We want all Flywheel people to feel included and truly empowered to contribute fully to our vision and goals.

Flywheel is an Equal Opportunity Employer and participates in E-Verify. Everyone who applies will receive fair consideration for employment. We do not discriminate based upon race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the application and interview process, please let us know at [e-mail] so that we can support you.

Please note,We do not accept unsolicited resumes.

$130,000.00 USD

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance. Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

$130,000.00 USD