TikTok Growth & Social Commerce Specialist

Perry Ellis International; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) retirement plan

Paid time off

Tuition reimbursement

Employee discounts

Job summary

Perry Ellis International, a leading lifestyle apparel company, is seeking a TikTok Growth & Social Ecommerce Associate in Miami to execute day-to-day social commerce across TikTok Shop and emerging channels. You will bridge organic social storytelling with live storefront operations, creating native video content, tagging products, and driving daily engagement to generate revenue.

Responsibilities include managing catalog operations, monitoring trends, and analyzing performance data to optimize

Qualifications

• 1-3 years of professional experience in social media content creation, digital marketing, or social commerce (fashion/apparel industry preferred).
• Hands-on experience operating TikTok Shop back-end tools and native short-form video editing software (CapCut, Adobe Premiere, or mobile editing apps).
• Strong understanding of retail ecommerce fundamentals, social sales conversion funnels, and digital customer engagement.
• Proven ability to analyze social performance data and translate insights into actionable content optimizations.

Responsibilities

• Script, film, and edit native short-form video content optimized for high conversion and organic reach on TikTok Shop and secondary social channels.
• Manage day-to-day TikTok Shop catalog operations, including product tagging, PDP asset uploads, sample fulfillment tracking, and promotional campaign setups.
• Monitor real-time platform trends, viral audio, and subcultures to execute fast-turnaround social commerce content that aligns with brand commercial goals.
• Maintain active community management by engaging directly with followers, answering product/order inquiries, and fostering creator relationships.
• Track daily social commerce KPIs- including GMV, conversion rates, click-through rates, and video engagement metrics to optimize future content releases.
• Collaborate cross-functionally with internal ecommerce, brand marketing, and creative teams to align social strategy with broader product launch calendars.

Skills

Social media content creation

Digital marketing

Social commerce

Analytics & insights

Tools

CapCut

Adobe Premiere

TikTok Shop tools

Job description

Perry Ellis International, a leading lifestyle apparel company, is seeking a TikTok Growth & Social Ecommerce Associate in Miami to execute day-to-day social commerce across TikTok Shop and emerging channels. You will bridge organic social storytelling with live storefront operations, creating native video content, tagging products, and driving daily engagement to generate revenue.

Responsibilities include managing catalog operations, monitoring trends, and analyzing performance data to optimize