TikTok Growth & Social Commerce Specialist

Perry Ellis International - Retail; Miami (FL); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

Comprehensive Health: Medical, Dental,

401(k) retirement plan

Paid Time Off (PTO)

Paid Holidays

Tuition Reimbursement

MAP – Member Assistance Program

Associate Clothing Discounts

Job summary

Perry Ellis International is seeking a TikTok Growth and Social Ecommerce Associate to drive day-to-day social commerce on TikTok Shop for our lifestyle apparel brands. You will create native video content, manage catalog tagging and PDP assets, and track engagement to convert social interest into revenue.

You'll monitor trends, engage with followers, and collaborate with ecommerce, marketing, and creative teams to align social efforts with product launches.

Qualifications

• 1–3 years of professional experience in social media content creation, digital marketing, or social commerce (fashion/apparel industry preferred).
• Hands-on experience operating TikTok Shop back-end tools and native short-form video editing software (CapCut, Adobe Premiere, or mobile editing apps).
• Strong understanding of retail ecommerce fundamentals, social sales conversion funnels, and digital customer engagement.
• Proven ability to analyze social performance data and translate insights into actionable content optimizations.

Responsibilities

• Script, film, and edit native short-form video content optimized for high conversion and organic reach on TikTok Shop and secondary social channels.
• Manage day-to-day TikTok Shop catalog operations, including product tagging, PDP asset uploads, sample fulfillment tracking, and promotional campaign setups.
• Monitor real-time platform trends, viral audio, and subcultures to execute fast-turnaround social commerce content that aligns with brand commercial goals.
• Maintain active community management by engaging directly with followers, answering product/order inquiries, and fostering creator relationships.
• Track daily social commerce KPIs—including GMV, conversion rates, click-through rates, and video engagement metrics to optimize future content releases.
• Collaborate cross-functionally with internal ecommerce, brand marketing, and creative teams to align social strategy with broader product launch calendars.

Skills

TikTok Shop

Video editing

Retail ecommerce

Social analytics

Tools

CapCut

Adobe Premiere

Job description

Perry Ellis International is seeking a TikTok Growth and Social Ecommerce Associate to drive day-to-day social commerce on TikTok Shop for our lifestyle apparel brands. You will create native video content, manage catalog tagging and PDP assets, and track engagement to convert social interest into revenue.

You'll monitor trends, engage with followers, and collaborate with ecommerce, marketing, and creative teams to align social efforts with product launches.