TikTok Content & Growth Manager

RENPHO; Irvine (CA); Presencial; USD 90.000 - 125.000; Jornada completa

Descripción de la vacante

RENPHO seeks a hands-on TikTok Content & Growth Manager to build and grow the US TikTok presence. You will lead a strategy, create and publish original short-form videos, and drive growth by leveraging trends, formats, and collaborations with creators and influencers.

You'll work with marketing and e-commerce teams to integrate TikTok Shop opportunities, optimize performance, and translate product launches into engaging content that resonates with wellness, beauty tech, and everyday lifestyle

Formación

• 3+ years creating and growing TikTok accounts for brands or agencies.
• Proven success growing a TikTok account organically with measurable results.
• Strong understanding of US TikTok culture, trends, and formats.
• Hands-on filming, editing, and producing TikTok-native videos.
• Experience collaborating with influencers or creators.

Responsabilidades

• Own development and daily management of RENPHO's US TikTok account.
• Develop and execute a TikTok-native content strategy focused on views, engagement, and follower growth.
• Conceptualize, film, edit, and publish original short-form videos.
• Identify emerging trends, formats, sounds, and cultural moments relevant to our audience.
• Develop recurring content series and creative concepts to build a recognizable brand personality.
• Manage the content calendar and maintain a consistent publishing schedule.
• Experiment with approaches, analyze results, and optimize performance.
• Collaborate with marketing and e-commerce teams to connect product launches to content.

Conocimientos

TikTok growth strategy

Video content creation

Video editing

Creator partnerships

English communication

Herramientas

CapCut

TikTok editing tools

Descripción del empleo

RENPHO is a global wellness and beauty technology brand dedicated to making innovative, accessible technology part of everyday life.

From smart body composition scales and recovery devices to advanced LED skincare technology, we develop products that help people better understand their bodies, improve their well-being, and feel their best.

Founded in 2016, RENPHO has grown into a global consumer technology brand serving over 20 million users worldwide. As we continue expanding our presence in the US, we're investing in building a stronger brand, connecting with new audiences, and developing engaging digital experiences.

About the Role

We're looking for a creative, hands‑on TikTok Content & Growth Manager to build and grow RENPHO's TikTok presence in the US.

This role is about more than managing a social media account. We need someone who understands TikTok culture, knows what makes content perform, and has a proven ability to turn creative ideas into views, engagement, and audience growth.

You'll lead our TikTok content strategy, create and produce original content, identify trends, and build a community around wellness, beauty, and technology.

You'll also help connect our growing audience with a curated selection of products through TikTok Shop, working closely with our marketing and e‑commerce teams.

Our priority is simple: Build an audience people want to be part of. Make great content. Turn engagement into sustainable growth.

Key Responsibilities:

TikTok Content & Account Growth

• Own the development and daily management of RENPHO's US TikTok account.
• Develop and execute a TikTok-native content strategy focused on views, engagement, and follower growth.
• Conceptualize, film, edit, and publish original, engaging short‑form videos.
• Identify emerging trends, formats, sounds, and cultural moments relevant to our audience.
• Develop recurring content series and creative concepts that build a recognizable brand personality.
• Manage the content calendar and maintain a consistent publishing schedule.
• Experiment with creative approaches, analyze results, and continuously optimize content performance.

Content Creation & Community

• Create authentic, entertaining, and educational content around wellness, beauty technology, and everyday lifestyle.
• Be comfortable appearing on camera and collaborating with creators, influencers, and brand ambassadors.
• Engage with the TikTok community, respond to comments, and encourage meaningful interactions.
• Identify and collaborate with relevant US-based TikTok creators to expand reach and build credibility.
• Work with the broader marketing team to translate product launches and brand initiatives into compelling TikTok content.

TikTok Shop Integration

• Collaborate with the e‑commerce team to integrate TikTok Shop naturally into the content strategy.
• Identify hero products with strong potential for TikTok discovery and conversion.
• Develop creative, product‑focused content that connects audience interest with purchase opportunities.
• Support creator collaborations, affiliate content, and TikTok Shop campaigns.
• Coordinate with internal teams responsible for Shop operations, inventory, fulfillment, and customer service.
• Help optimize TikTok Shop performance while maintaining the account's content‑first approach.

Performance & Optimization

• Track and report on content views, engagement rates, follower growth, and audience development.
• Identify high‑performing content formats and scale successful creative concepts.
• Monitor TikTok Shop performance in collaboration with the e‑commerce team, including conversion and profitability.
• Use performance insights to guide content development and future growth opportunities.

Qualifications

• 3+ years of experience creating and growing TikTok accounts, either for brands, agencies, or as an independent content creator.
• Demonstrated success growing a TikTok account organically, with measurable results.
• Strong understanding of US TikTok culture, trends, audience behavior, and content formats.
• Hands‑on experience filming, editing, and producing TikTok-native videos.
• Proficiency with CapCut, TikTok's native editing tools, or similar video editing platforms.
• Strong creative instincts, storytelling skills, and an understanding of what makes content engaging and shareable.
• Comfortable working independently, experimenting with new ideas, and producing content at a consistent pace.
• Excellent English communication skills and a natural understanding of American consumer culture.
• Experience collaborating with influencers, creators, or affiliate partners.
• Familiarity with TikTok Shop and social commerce.

A portfolio or links to TikTok accounts you have personally managed or grown are required.

Nice to Have

• Experience in wellness, beauty, skincare, consumer technology, or lifestyle brands.
• Experience appearing on camera and creating personality‑driven content.
• Familiarity with TikTok Shop affiliate programs and creator partnerships.
• Experience building TikTok accounts from an early stage.
• Understanding of organic content performance and its relationship to social commerce.

What Success Looks Like

First 90 Days

• Establish a clear TikTok content strategy and consistent publishing rhythm.
• Demonstrate measurable improvement in views, engagement, and audience growth.

First 6 Months

• Build a recognizable, engaging RENPHO TikTok presence in the US.
• Establish consistent organic audience growth.
• Develop successful content series and creator collaborations.
• Connect high‑performing content with a focused TikTok Shop product offering.
• Demonstrate measurable progress in organic reach, audience engagement, and commerce contribution.

Who Will Thrive Here

You're someone who genuinely enjoys TikTok—not just as a marketing platform, but as a creative environment.

You understand why certain videos take off while others disappear. You know how to tell a story in 15 seconds, recognize a trend before it becomes tired, and turn an ordinary product into content people want to watch.

You're creative, curious, resourceful, and comfortable getting your hands dirty.

Most importantly, you've built TikTok audiences before, and you're excited to do it again for a growing consumer brand.

Employment Type:

Full‑time

Seniority Level:

Mid‑level / Manager

Industry:

Consumer Technology | Wellness | Beauty Tech | E‑commerce