TikTok Shop / Organic Creative Strategist

RYZE Inc.; United States; Remote; USD 60,000 - 90,000; Full time

Benefits offered by this job

Fully remote

Job summary

RYZE is seeking a skilled TikTok Content Strategist to drive organic and affiliate content across multiple accounts. You will write hooks, scripts, and briefs, then coordinate shoots and edits to maintain platform-native energy and speed.

Ideal candidates have 2+ years of TikTok content experience, a proven viral track record, and strong ability to translate performance data into creative direction. This fully remote role supports a global team.

Qualifications

• 2+ years writing or strategizing TikTok content with a portfolio.
• Proven track record on viral or high-performing TikTok content.
• Strong scriptwriting ability for native TikTok hooks and CTAs.
• Understanding of TikTok Shop content mechanics and conversions.
• Ability to brief or direct creators, editors, or production teams.

Responsibilities

• Identify winning TikTok trends and build a repeatable playbook for RYZE.
• Write scripts and briefs for branded and non-branded content and affiliate hooks.
• Coordinate multi-account content production and publishing cadence.
• Analyze performance data and feed learnings into the concept pipeline.
• Collaborate with TikTok Shop team to align content with promotions and GMV targets.

Skills

TikTok content strategy

Trend adaptation

Scriptwriting for TikTok

Performance data analysis

Creator coordination

Education

Portfolio showcasing TikTok work

Tools

TikTok Shop mechanics

Job description

COMPANY RYZE

RYZE was founded in 2019 by Andrée Werner and Rashad Hossain, out of a parents' basement, with a mission to change daily health, starting with the morning routine: a nutrient-dense mushroom coffee delivering clean energy, mental clarity, and immune support. Built on a Direct-to-Consumer foundation with a performance marketing engine, RYZE achieved hockey-stick growth and a community of over 1 million active subscribers. DTC remains the foundation, but RYZE has expanded into mass retail, quickly becoming the #2 item in Target's overall coffee category and is now executing a multi-channel expansion, with a cross-category launch coming in early 2027. RYZE is uniquely positioned to redefine how people think about daily wellness. We're a lean, fast-moving, mission-driven team who believe daily rituals create the foundation for living your greatest life, and we're just getting started!

WHAT YOU'LL DO

• Organic Content Strategy & Trend Adaptation Monitor TikTok trends, sounds, formats, and creator behaviors daily — identifying which are worth acting on and how to adapt them to RYZE before the moment passes. Develop organic content strategies for multiple RYZE-controlled TikTok accounts, including both branded and non-branded approaches. Write creative concepts and scripts for organic TikTok videos — hook, structure, narrative, and call to action — optimized for watch time and shares, not just views. Identify the formats, tones, and content angles that are currently outperforming on TikTok and build a repeatable playbook RYZE can execute at speed. Distinguish clearly between what works as brand content vs. what works as non-branded or creator-native content — and brief accordingly for each account type. Write concept scripts and content briefs for TikTok Shop affiliates — giving creators the hooks, angles, and talking points that drive conversion without making their content feel scripted. Identify winning content patterns from top-performing affiliate videos and extract transferable concepts other affiliates can adapt. Work with the TikTok Shop team to align content concepts with active promotions, product pushes, and commission windows. Build and maintain a library of proven concepts, hooks, and scripts affiliates can pull from when they need direction.
• Multi-Account Content Production Drive content production for RYZE's additional TikTok accounts — briefing creators, directing shoots, and overseeing output from concept through post. Manage content calendars across multiple accounts, ensuring consistent publishing cadence and format variety. Coordinate with editors and creators to ensure concepts are executed correctly and maintain the platform-native feel that makes organic content perform. Test different content angles, personas, and formats across accounts and report on what's working.
• Performance Feedback Loop Review performance data on organic content and affiliate videos — identifying which hooks, formats, and narratives are driving the most watch time, engagement, and click-through. Feed those learnings back into the creative concept pipeline so every iteration is informed by what actually worked. Work closely with the TikTok Shop team to ensure organic content strategy is aligned with affiliate performance goals and GMV targets.

Professional Qualifications

• 2+ years writing or strategizing TikTok content — with a portfolio that demonstrates trend adaptation, not just content creation.
• Demonstrable track record of contributing to viral or high-performing TikTok content, either for a brand or as a creator.
• Strong scriptwriting ability — can write a hook, narrative arc, and CTA that feels native to TikTok, not like a repurposed ad.
• Deep understanding of TikTok Shop content mechanics — how affiliate content converts and what separates a product post from a selling video.
• Comfortable operating across branded and non-branded content approaches simultaneously.
• Fast-moving and trend-aware — knows when a format is peaking vs. already declining and acts accordingly.
• Experience briefing or directing creators, editors, or production teams.
• Comfortable working from performance data to inform creative decisions.

Core Competencies

• Trend fluency — Identifies TikTok trends early enough to act on them, knows which are worth RYZE's time, and adapts them without destroying what makes them work.
• Scriptwriting & concept development — Writes hooks, narratives, and CTAs that feel TikTok-native.
• Can brief a concept clearly enough that a creator can execute it without a call.
• TikTok Shop content mechanics — Understands how organic content drives affiliate conversion and how to write concepts that help creators sell without feeling like they're selling.
• Multi-account strategy — Can operate across branded and non-branded accounts simultaneously with distinct voices, formats, and goals for each.
• Performance-informed creativity — Uses watch time, engagement, and conversion data to improve concepts — doesn't create in a vacuum.
• Production coordination — Manages content calendars and creator/editor relationships across multiple accounts without losing cadence or quality.
• Speed & volume — Moves fast. Trends don't wait to produce concepts at the pace TikTok requires.

WHAT WE OFFER

We are a fully remote, global company with a mission to help people feel better every day through the power of superfoods. We are looking for passionate individuals to help us grow our impact and community through a better-for-you daily ritual that supports whole body health.