TikTok Content & Creator Growth Lead

Anta International; Santa Monica (CA); On-site; USD 110,000 - 160,000; Full time

Job summary

Anta International seeks a TikTok Content & Social Commerce Manager to lead content and creator strategies, accelerating brand awareness and Shop sales in the U.S. This role bridges China HQ and the U.S. team, driving localized execution and cross-functional collaboration with Marketing, Merchandising, E-commerce, Retail, and creators.

The ideal candidate has 5+ years in TikTok/social media, strong content strategy, and a proven track record in social commerce growth within consumer brands.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related field.
• 5+ years of experience in TikTok, social media, content marketing, creator partnerships, or social commerce.
• Hands-on experience with TikTok Shop, creator campaigns, livestreams, or influencer marketing in the U.S. market.
• Strong understanding of TikTok trends, content strategy, and the creator ecosystem.
• Experience driving content-led sales growth and social commerce performance.
• Excellent project management and cross-functional collaboration skills, with experience working across global teams.
• Experience in footwear, sportswear, apparel, fashion, or consumer brands is preferred.

Responsibilities

• Develop and execute TikTok content strategies that align with brand positioning and commercial objectives.
• Partner with internal marketing teams and external creators to produce engaging, high-performing short-form videos and livestream content.
• Build and maintain an editorial calendar to support product launches, seasonal campaigns, and key business priorities.
• Develop and execute store-integrated TikTok content strategies that connect online engagement with offline retail performance.
• Coordinate creator and KOL in-store content production, livestream events, and collaborative content with retail associates to increase local brand visibility and drive social commerce sales.
• Recruit and manage part-time on-site livestream hosts and content creators to support ongoing content production and live shopping initiatives.
• Partner closely with Retail Operations and Marketing teams to execute localized campaigns that translate TikTok engagement into measurable retail sales.
• Analyze content performance and optimize creative strategies based on audience insights, platform trends, and sales performance.

Skills

Content strategy

Project management

Cross-functional collaboration

Social commerce

Creator partnerships

TikTok marketing

Data analysis

Education

Bachelor’s degree in marketing

Tools

TikTok Shop

Job description

Anta International seeks a TikTok Content & Social Commerce Manager to lead content and creator strategies, accelerating brand awareness and Shop sales in the U.S. This role bridges China HQ and the U.S. team, driving localized execution and cross-functional collaboration with Marketing, Merchandising, E-commerce, Retail, and creators.

The ideal candidate has 5+ years in TikTok/social media, strong content strategy, and a proven track record in social commerce growth within consumer brands.