Theatre Social Media Strategist

Broadway Sacramento

Sacramento (CA)

Hybrid

USD 50,000 - 75,000

Full time

14 days+

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Job summary

Broadway Sacramento is seeking a Social Media Specialist to create and deploy innovative campaigns that drive ticket sales and raise awareness for Broadway at Music Circus and Broadway On Tour. The role supports arts education programs, fundraising efforts and strengthens the brand.

The specialist will manage Facebook, Instagram, YouTube, Pinterest and TikTok, craft engaging content, schedule posts, collaborate with influencers, analyze performance and coordinate cross-promotions with partners

Qualifications

Professional experience creating social media content.
Creative mindset with understanding of platform nuances and trends.
Strong writing, proofreading and communication skills.
Photography and videography skills with editing ability.
Experience with analytics tools and SEO for reach optimization.
Ability to manage multiple projects in a fast-paced environment.
Proficiency in Microsoft Office and Adobe Suite or similar tools.

Responsibilities

Manage Broadway Sacramento’s social media platforms (Facebook, Instagram, YouTube, Pinterest, TikTok).
Create engaging content for posts, including video and graphics with concise copy.
Schedule posts to engage followers and drive ticket sales.
Collaborate with influencers to broaden reach of messaging.
Evaluate viability of new platforms and implement as needed.
Engage followers in real-time conversations and online discussions.
Interact with partner platforms and key demographic groups.
Track and report engagement metrics.
Manage budget allocated to boosting social posts.
Staff social media photo opportunities at show openings and coordinate volunteers.
Coordinate promotions with restaurants, media and other partners.