Lead Media Buyer - Live Entertainment Campaigns

Broadway Sacramento; Sacramento (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

Broadway Sacramento is seeking a Marketing Manager to lead ticket sales-oriented marketing campaigns and manage advertising efforts for its shows. The ideal candidate will have extensive experience in media buying within the live entertainment field and strong organizational skills. Responsibilities include collaborating on budgets, ensuring strategic marketing implementation, and tracking campaign effectiveness. This on-site role supports the only nonprofit musical theatre company in Northern California that serves over 250,000 patrons annually.

Qualifications

• Extensive experience with media buying in the live entertainment field.
• Strong organizational, problem-solving and prioritization skills.
• Ability to manage multiple advertising campaigns.

Responsibilities

• Lead planning and implementation of marketing campaigns.
• Collaborate on budgeting for advertising buys.
• Ensure data-driven strategies in marketing campaigns.
• Negotiate pricing and manage digital advertising.
• Track and measure ticket sales impact.

Skills

Media buying in live entertainment

Solid communication skills

Organizational skills

Problem-solving skills

Excel proficiency

Tools

Project management software

Job description

Broadway Sacramento is seeking a Marketing Manager to lead ticket sales-oriented marketing campaigns and manage advertising efforts for its shows. The ideal candidate will have extensive experience in media buying within the live entertainment field and strong organizational skills. Responsibilities include collaborating on budgets, ensuring strategic marketing implementation, and tracking campaign effectiveness. This on-site role supports the only nonprofit musical theatre company in Northern California that serves over 250,000 patrons annually.