Social Media Specialist

Broadway Sacramento; Sacramento (CA); On-site; USD 50,000 - 75,000; Full time

Job summary

Broadway Sacramento is seeking a Social Media Specialist to create and deploy innovative campaigns that drive ticket sales and raise awareness for Broadway at Music Circus and Broadway On Tour. The role supports arts education programs, fundraising efforts and strengthens the brand.

The specialist will manage Facebook, Instagram, YouTube, Pinterest and TikTok, craft engaging content, schedule posts, collaborate with influencers, analyze performance and coordinate cross-promotions with partners

Qualifications

• Professional experience creating social media content.
• Creative mindset with understanding of platform nuances and trends.
• Strong writing, proofreading and communication skills.
• Photography and videography skills with editing ability.
• Experience with analytics tools and SEO for reach optimization.
• Ability to manage multiple projects in a fast-paced environment.
• Proficiency in Microsoft Office and Adobe Suite or similar tools.

Responsibilities

• Manage Broadway Sacramento’s social media platforms (Facebook, Instagram, YouTube, Pinterest, TikTok).
• Create engaging content for posts, including video and graphics with concise copy.
• Schedule posts to engage followers and drive ticket sales.
• Collaborate with influencers to broaden reach of messaging.
• Evaluate viability of new platforms and implement as needed.
• Engage followers in real-time conversations and online discussions.
• Interact with partner platforms and key demographic groups.
• Track and report engagement metrics.
• Manage budget allocated to boosting social posts.
• Staff social media photo opportunities at show openings and coordinate volunteers.
• Coordinate promotions with restaurants, media and other partners.

Skills

Social media content creation

Trend identification

Writing & proofreading

Photography & videography

Analytics & SEO for social media

Project management

Adobe Creative Suite

Microsoft Office

Tools

Social media scheduling tools

Google Analytics

SEO for social media

Adobe Creative Suite

Microsoft Office

Video editing software

Job description

Reports To: Director of Marketing & Public Relations

Mission Statement

Broadway Sacramento is committed to the presentation of quality theatrical productions to enrich the cultural life of the greater Sacramento region, the state of California, the United States and the international community. The goals of the organization are to preserve and expand the American musical theatre as an art form by educating new audiences and nurturing aspiring artists.

Position Summary

The Social Media Specialist creates and deploys innovative and impactful social media campaigns and promotional partnerships to help drive ticket sales and increase awareness for Broadway Sacramento’s Broadway At Music Circus and Broadway On Tour theatrical productions. The Social Media Specialist also creates content to support arts education programs, augment fundraising efforts and enhance Broadway Sacramento’s overall brand.

Responsibilities

• Manage Broadway Sacramento’s social media platforms, including Facebook, Instagram, YouTube, Pinterest and TikTok.
• Create engaging, relevant content for posts, including high quality video and graphics as well as concise and entertaining copy.
• Schedule posts with an appropriate frequency to engage followers and drive ticket sales.
• Collaborate with applicable social media influencers to broaden the reach of Broadway Sacramento’s messaging.
• Evaluate viability of new or underutilized platforms and tools (including blogs, podcasts, digital newsletters, direct dialog channels) and implement additional platforms as applicable.
• Facilitate online conversations with patrons, actively engaging followers in real-time dialog when necessary.
• Engage with social media platforms of Broadway Sacramento partners and key demographic groups.
• Track and report engagement metrics.
• Manage ad budget allocated to boosting social posts.
• Staff social media photo opportunity display at each show’s opening night; schedule volunteers to staff additional nights as necessary.
• Coordinate promotions with restaurants, media and other Broadway Sacramento partners, including distribution of promotional materials and on-site supervision of promotional events as necessary.

Qualifications

• Professional experience creating social media content.
• Creative mindset, with a solid understanding of the nuances of popular social media platforms, including the ability to identify trends for content.
• Solid writing, proofreading and communication skills.
• Strong photography and videography skills, including editing content.
• Experience with social media scheduling tools, Google analytics and SEO for social media to optimize reach utilizing hashtags and keywords.
• Strong problem-solving skills and ability to manage multiple projects and work effectively in a fast-paced, deadline-driven environment.
• Experience with Microsoft Office Suite and Adobe Suite or other graphic design and video editing software.

Preferred

• Experience/interest in musical theatre or other live entertainment field.
• Experience with project management software.

Broadway Sacramento is committed to creating an equitable, inclusive and accessible environment and is proud to be an equal opportunity employer. We are interested in finding the best candidate for the job, and that candidate may come from a less traditional background. We may consider an equivalent combination of knowledge, skills, education and experience to meet the qualifications.

I certify that the information contained in this application and any attachments is true and correct to the best of my knowledge. I agree to have any of the statements checked by Broadway Sacramento. I authorize my references and supervisors to provide information concerning my previous employment. I release all parties from any liability for damages that may result from furnishing such information, as well as from the use of or disclosure of such information by the company or its agents. I understand that any misrepresentation, falsification, or material omission may result in my failure to receive an offer or, if I am hired, in my dismissal.

I understand that all offers are conditioned on my providing satisfactory proof of my identity and legal authority to work in the U.S.

I UNDERSTAND AND AGREE THAT IF I AM HIRED, MY EMPLOYMENT CAN BE TERMINATED AT WILL, WITH OR WITHOUT CAUSE, AND WITH OR WITHOUT NOTICE, AT ANY TIME, EITHER AT MY OPTION OR AT THE OPTION OF BROADWAY SACRAMENTO. No representative of the company other than the Chief Operating Officer has any authority to agree to the contrary. Further, the Chief Operating Officer may not alter the at-will nature of the employment unless done so specifically in a written agreement signed by both parties.

It is Broadway Sacramento’s policy to provide equal opportunity to all persons without regard to race, color, religion, sex, pregnancy, marital status, sexual orientation, age, national origin, disability or medical condition as defined in state and federal laws. This policy covers all facets of employment.

I have read the above statement and agree upon these conditions and certify that the information contained in the employment application is true and complete to the best of my knowledge. I understand that material omissions or falsification of this application in any detail may result in my disqualification from consideration for employment or for dismissal from employment.

Are you 18 years of age or older? *

Are you able to prove that you are authorized to work in the USA as part of the Form I-9 verification? *